MLB Entertainment 2016

2016 goals

  • Completely revamp website to reflect our redefined aesthetic
  • Change and modernize Artist Feature pages so that we can build them internally and they are more adaptable per artist
  • Create new baseball meets music content

The Site

Inside and outside the ballpark MLBE is baseball’s home for entertainment, featuring compelling original series, performances, and unconventional interviews with popular and emerging artists.

Original Series

MLBE's original baseball and entertainment content

“Fandom”

“Fandom” focuses on entertainers who have an undying love for the game of baseball, and the teams that they have followed their entire lives. Baseball is one thing that everybody in this country shares close to their hearts. Watch celebrities like Tom Sizemore and Billy Joel reminisce over their favorite players, favorite teams, and favorite memories of the game.

12 episodes were launched this year

"Artist Profile"

“Artist Profile” gives various entertainers a chance to talk about their craft and careers. This series is filled with anecdotes and behind-the-scenes stories of some of their most popular projects, and gives them the chance to promote upcoming work and send viewers to their social media platforms and websites.

31 episodes were launched this year

“The MLB American Songbook”

“The MLB American Songbook” combines intimate live performances and highly personal interviews to cast a deeper look into the struggles, failures, and success stories that drive and inspire the artists and their work.

“Stateless”

“Stateless” (working title) takes an unfiltered look at the creative processes, developmental regiments, and harsh business realities of notable artists and athletes alike.

Jewel Events

Potential branded content from baseball’s biggest events

The 2016 MLB All-Star Game

During the All-Star Game this year MLBE created exclusive content with Gwen Stefani, Tori Kelly, Rachel Platten, Michael Franti, OneRepublic, NEEDTOBREATHE, Fall Out Boy, Eve, Empire of the Sun, Andra Day, J.K. Simmons, Sterling Brown, and more.

The 2016 World Series

During the World Series this year MLBE conducted interviews with Al Roker, Big Sean, Billy Corgan, Hunter Hayes, John Vincent, Julianna Zobrist, Locash, Patrick Stump, Rachel Platten, Tom Morello, Vince Vaughn, and more.

Artist Features

An Artist Feature offers promotion and a custom responsive Artist Feature page, which includes video content, a photo gallery, an artist bio, links to relevant sales platforms, and more.

Artist Feature Page

Artist Feature promotion also includes MLB.com homepage placement, banner ads, and an email blast reaching over 8 million opt-in recipients.

MLB homepage placement, Email blast, and Banner ads

Music Videos & Collaborations

MLB Entertainment collaborated with artists such as Chris Stapleton, Jason Aldean, and The Dead Daisies to produce music videos that integrate baseball footage.

Jason Aldean “Lights Come On”

Live performance footage of Jason Aldean’s “Lights Come On” is intercut with game highlights to promote MLB Plus.

Chris Stapleton “Traveller”

A montage of players traveling to spring training, cut to Grammy nominee Chris Stapleton’s “Traveller”, celebrates the return of baseball for 2016.

The Dead Daisies “Make Some Noise”

A baseball themed hype video for their anthemic song “Make Some Noise”.

Looking Forward to 2017

1) Promote site

  • Increase exposure on MLB.com
  • Expand social media presence
  • Increase editorial presence
  • Cohesive content program that brings users back and is musically relevant

2) Expand on existing content with new additions

Walk-Up Wednesday

With the growing popularity of the walk-up songs amongst players and fans alike, baseball is the only sport where music has become an undeniable part of the game. For the first time ever, MLB is building an up-to-date database of every players’ walk-up song. Additional content will feature artists and their take on why certain players use their songs.

Each week MLB will allow baseball fans to get to know players’ music tastes from their walk-up song, to their first concert, to the artist they’d most like to hang out with. Players will get the opportunity to get together with artists and talk about the music that hypes them up.

The Walk-Up Wednesday package will include MLB’s inaugural Walk-Up Music Database, custom content with players talking about their walk-up song, weekly branded content that will promote and drive traffic to the Walk-Up Song Database, sharable custom content, social engagement with All-Star Game payoff and more.

MLB Live

MLB live is an adaptable concert series that takes place at one of MLB’s studio locations or at an intimate venue in any baseball city, giving the fan a unique personal experience.

MLB Postgame Concert Series

The MLB Stadium Series features artists performing at baseball stadiums across the country as one-off concerts or as stadium tours. Concerts can be stand-alone events or postgame performances.

The stadium series offers promotion across all of MLB’s multimedia platforms, massive social engagement, homepage promotion, email promotion, banner ads and more.

HOF Vinyl

Based on the 1963 vinyl album Stan the Man's Hit Record, HOF Vinyl creates a strategic partnership with UMG to produce and distribute an on-going series of similar albums. Interviews with athletes and recordings of popular musicians will fill the vinyl, and create exclusive content for MLB.com and the MLB social channels.

Music Festivals

Attending music festivals gives MLB Entertainment the opportunity to conduct interviews with both prominent and emerging artists, as well as promote the MLB Entertainment brand.

Firefly Music Festival

Traveling Exhibit Tours at Stadiums

MLBE plans on collaborating with the curators of traveling exhibits such as "Hey! Ho! Let’s Go: Ramones and the Birth of Punk", and "Summer of Love", to create crossover content between baseball and American culture, and to plan in-stadium stops for the traveling exhibits.

Ramones exhibit tour, launched in 2016
Summer of Love exhibit tour, launching in 2017

Docu-Series

Through our baseball resources and music connections MLBE has found opportunities to produce various long form documentaries:

  • Pitch Smart: The story of Tommy John surgery and the safer practices of pitching, from youth leagues to the major leagues.
  • Saul's API: The Story of API, the revolutionary company that Saul Walker built, and how it changed the music industry. (With possible collaborations from Jimmy Page, Dweezil Zappa, NYU, and API).
  • ¡Viva Tequila! con Roger Clyne: A profile of musician Roger Clyne and his homemade tequila brand.
"Pitchsmart" documentary

3) Continue collaboration with MLB Network and League

MLB Entertainment would like to grow it's relationship with MLB Network in 2017

2016 collaborations include:

  • Mark Derosa guest-hosts E Street Radio on SiriusXM
  • Ryan Dempster guest-hosts Pearl Jam radio on SiriusXM
  • Frankie Ballard on MLBN/MLBE
  • David Nail on MLBN/MLBE
  • 2017 Grammy Awards Sweepstakes
Frankie Ballard on MLB Central / Ryan Dempster hosting Pearl Jam Radio on SiriusXM

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