Hedgehog v. Fox

Hedgehog: Simplicity

simplify complex world into single organizing idea, basic principle or concept that unifies and guides everything

Fox: fast, sleek, crafty

pursue many ends at the same time and see the world in all its complexity

What You Can Be The Best in The World At

what can we potentially do better than any other company, and, equally important, what can we not do better than any other company

• severe standard of excellence
• understanding of what you can be the best at
• core competence or core business may not be the basis of Hedgehog concept
• Walgreens: the best, most convenient drugstores

What Drives Your Economic Engine

a company does not need to be in a great industry to become a great company

• single denominator
• allocating resources to areas with potential to be the best
• Walgreens: profit per store to profit per customer visit

What You Are Deeply Passionate About

• Can't manufacture or motivate passion, must discover it
• Passion can be focused on what company stands for