The Social World
This new social world has brought a wide variety of benefits but some unique challenges have come along as well. No longer are you receiving your clients from referrals, a system where mutual trust exists. Now, they can find you on social media, google or just about anywhere. These new clients no longer expect to pay by the hour but by the project. As your firm begins to transition and benefit from these new relationships, challenges may come along. Clients may miss a payment or they may not pay at all. There is no longer that mutual trust that was brought by a referral.