Brooks Running, LLC Run Happy

What's important to me?

Mission

Community

Approach

MISSION

run happy.
we believe a run can flat out change a day, a life, the world.
Brooks is not a footwear company or an apparel or gear company. We are a running company.

http://www.brooksrunning.com/en_us/our-beliefs.html

Community

Global Headquarters: Seattle, WA

  • Teamwork!
  • Modern corporate culture
  • Casual/comfortable dress code
  • All employees permitted to daily run
  • Coworkers form running groups
  • Weekend company activities like runs, hikes & active trips

How does Brooks select its employees?

Personality, Passion and Ability to Collaborate

Approach

  • Learn and understand the surrounding community
  • Demonstrate the positivity the product promotes
  • Prove that "Every day with a run is better"

Result

  • Brooks hit the $500 million mark in sales in 2014
  • 1,100 Running Specialty Stores in US and Dicks Sporting Goods
  • Market specifically to RUNNERS
  • Outfitting runners in 50 countries globally

The Product

The running shoe that changed my life:

  • Brooks Adrenaline GTS
  • Supportive, runnable for miles and miles
  • Marathon runners swear by this shoe
  • Brooks sponsors the NYC marathon, with the Adrenaline GTS the most commonly worn sneaker

the job

Guru Field Representative, Northern California Region

  • Create strategic partnerships to promote use of Brooks products
  • Host community events to inspire new runners and deepen passion for current ones
  • Design and implement a marketing mix most effective for assigned region
  • RUN HAPPY as often as possible!

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