In 2013 I co-founded a small business called Taproot Apothecary in Keene, NY. The start-up phase involved designing the logo, marketing materials, social media presence, product labels, and guides. During that time, I became familiar with Adobe Suite, MailChimp, Instagram, and Wordpress. I have a creative eye for pairing typography with photos and graphics, and always design with a story in mind.
As the Assistant Managing Editor at Inner Traditions in Rochester, VT I collaborated with master herbalists from across the world. I came to understand many facets of working with herbs - from the metaphysical benefits, to the meteria medica underlying their efficacy. I had the honor working with Stephen Buhner, Sandra Ingerman, David Hoffmann, Donald Yance, and many others.
One such author was Guido Masé, whose book, The Wild Medicine Solution, brought our company into a collaboration with VCIH. I also started befriending a number of former VCIH students who gave me a window into the education of a budding clinical herbalist. What became clear to me about VCIH, is that you value not only the clinical and medical aspects of herbalism, but that true health and community begin with our connection to the land.