Adobe Max II

Adobe Charts Future of Creativity and Design at Adobe MAX 2016

SAN DIEGO--(BUSINESS WIRE)--The power of 10,000 creative people is in full force today at Adobe MAX 2016, the world’s leading creativity conference. Adobe will showcase next-generation Creative Cloud innovation, including a new breed of applications in experience design, photography and 3D compositing, as well as exciting developments brewing in the company’s research labs. Adobe is also announcing Adobe Sensei, a new framework and set of intelligent services spanning the entire Adobe Cloud Platform, aimed at dramatically improving how customers design and deliver digital experiences.

Adobe Sensei

Inspire. Move. Teach. Transform.

All with Adobe Sensei.

Meet Adobe Sensei. It’s the advanced science you need to tackle your most complex experience challenges. Using artificial intelligence and machine learning, as well as our massive volume of content and data assets, Adobe Sensei is the magic behind the world’s best digital experiences.

What is Adobe Sensei?

Great experiences don’t just happen. And nobody knows that better than us. Using our decades of knowledge in creativity, documents and marketing, Adobe Sensei harnesses trillions of content and data assets — from high-resolution images to customer clicks — all within a unified AI and machine learning framework. From image matching across millions of assets, to understanding the meaning and sentiment of documents, to finely targeting important audience segments, Adobe Sensei does it all.

Creative and Leadership Focuses

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Design Thinking

Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. A design mindset is not problem-focused, it's solution focused and action oriented towards creating a preferred future.

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Creative Leadership

Some of my greatest work will never appear in my portfolio.

I’ve spent over 15 years leading agency and client-side teams that combine creativity, business strategy and political skill to create innovative, world-class work that changes industries and companies. I do this by using design thinking to transform the work, a proven process to change the way things are done, and defining the team’s beliefs to create a culture where everyone knows what is expected of them and has their unique creative process understood, valued and grown. As a result, some of the greatest successes of my career are the people who I have helped develop from a minor role player into a real thought leader.

Adobe Resources

Final Thoughts

Create a relaxing space in the office with a large board for brainstorming, ideas on larger projects or further development of current missions and goals.

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