Amazon has already done lots of great job in designing its website
To increase the reach, Amazon must set a target for the Amazon app which accesses the website to be integrated into the smart phones that are sold around the world. This means that there is access to the internet site on millions of phones in the same way that the Google search engine is on most smart phones.
The speed of fulfillment and the rate of delivery is still a vital factor and must be an inherent part of web design so that the overall visit to the web page leads to the highest levels of customer satisfaction and higher loyalty.
The objective of the website design is to engage the consumer and generate a cognitive experience that increased spend per visit. This can be achieved by higher use of loyalty discounts and the promotion of a reward and loyalty scheme. The move towards incorporating virtual reality and 3 d into the Web site will have to be a part of future design and planning as this will enhance the consumer experience. With advances in technology, the website needs to move towards a 3 d virtual reality online mega store concept rather than a one-dimensional user experience, albeit with a lot of features that builds reach and loyalty as well as repeat purchases.