Small businesses that support Equality not only illustrate an increased commitment to their current employees, but also are better able to recruit and retain the best and brightest workers, as well as a loyal and fast-growing customer base, that — more and more — makes consumer decisions based on conscience.
A majority of businesses know that hiring LGBT employees and opening their doors to LGBT clients and customers is not only the right thing to do, but is also good for business.
- The Equality Means Business campaign recognizes those businesses that protect their LGBT employees from discrimination and have also pledged to welcome LGBT customers and clients.
- These businesses not only improves each state’s reputation as a welcoming place to live, work, and visit but also, improves the lives of the more than 500,000 LGBT people who call these states home.
- Plus, Equality Means Business is also a tool for consumers to use if they want to ensure their patronage is supporting a business – or any place of public accommodation – that is welcoming to LGBT people.