The statistics below display the second two weeks of the month, where we had 24 clicks on the phone extension in the ad, out of which only 3 of them lasted longer than 1.5 minutes. We can notice the increase of CTR (click through rate).
This doesn't necessary mean that other 21 visitors didn't book the appointment with ENT Specialists, it simply means that their conversation on the phone lasted less than 1.5 minutes.
Location. Location. Location.
This metrics shows how many visitors clicked directly on the location provided in the Ad and which location was visited the most. Disclaimer: Clicking on the location in the paid ad transfers you immediately to the Maps app or Google Maps in the browser.
This represents the search by location and how many times the website has been visited from these cities.
We can clearly see the improvement in campaign results thanks to the fine tuning of the bids and keywords that we work on daily.
We focused on 4 main Ads in the campaign and changed their content regularly to maintain the quality score of our ads.
We are continuing to improve the ranking position in the SERP and Local SEO.
We are targeting Paid Ads only for the Keywords that currently don't direct the traffic to our page. We targeted another 98 keywords (+ negative keywords) compared to the first two weeks of the campaign.
We also installed the Facebook tracking code to the website, in other words who ever visits your website and has Facebook account, we can display a add to the right side of his screen until he's fed up with it. ;)
About the Facebook tracking code, we will need to discuss that further. I didn't relate it to the page that you allowed me the admin access for- since that was a brand new page. In order to get the best results we need to connect it with the page that already has some reviews on it.
Thank you for your business!