The 9 Types of Posts Every Business Should Try

So how do these 9 posts look if you are a mentor coach? Below are the 6 categories of posts you should be creating and after that is which of the 1-9 they fulfill.

  1. Hot Topics and Trends in Coaching, personal Growth and mentoring
  2. Tips and Tricks from the Pros
  3. Success Stories featuring past clients
  4. Products and General Promotions
  5. Sneak Peaks and Behind the Scenes/ Employee Profiles
  6. Hood Happenings

With all of these posts it is imperative you keep a few things in mind. The most important being the 80/20 Rule of Social Media. 80% of what you post should be informative, entertaining and useful for your followers with only 20% being promotional. And secondly you are looking to engage customers and position yourself as an expert in your field. Conversations will get you followers! Useful information gets you followers! Real engagement will get you followers! Hounding and sales pitches will get you ignored!

Current Trending Hashtags

Stay on top of the trends and be a leader in the area with whats happening. Know the best hashtags... current list below, and watch what is being posted. Also pay attention to key influencers on Instagram and be aware of what they are pushing and how it may impact your business. Hollywood too... who is saying they started acting because someone told them to follow dreams, while maybe not the best role models they carry some weight in a pop culture influenced market.

#girlboss #jobwins #mondaymotivation #sweetsweat #fitness #brand #leadership #impact #marketing #business #magazinerealness #magazinecovers #rapport #influence #rasheedogunlaru #executivecoach #nlp #nlppractitioner #hustlehard #mindfulness #mindcoach #grind #focus #winning #london #smile #positivevibes #beyourself #sophisticatedhustlers #millionairemindset #personaldevelopment #believe #succeed #businessowners #goals

Hot Coaches to Follow on Instagram

Want to see how some gorgeous coaches are using Instagram really well? Here are some hot coaches to give you some inspiration!Life Coach Connie Chapman A beautiful Instagram feed of gentle and soulful living Connie styleHealth and Lifestyle Coach Clare Hutton Delicious and delectable food, recipes and inspired living via Clare’s lovely photosHealth Coach Clare Obeid Yoga and life inspiration from Clare in sunny SydneyLife Coach Madison Hedlund Inspiring prompts and gorgeous snaps of her vibrant life in Missouri, USA

Everybody is talking about how gratitude can change your life and we agree, people who show others gratitude are (made up stats *** &5% more likely to get their dream job according to a study run by Forbes!

What are people currently talking about on coaching blogs, self help blogs etc. Whats trending on twitter. Do you agree or not? Here is one of the best ways to create the content for your blog and utilize it to populate your social media posts for a couple days as long as you mix in other posts. Just make sure to present your reasoning or impactful stats behind you saying what you say to help establish yourself as an expert!

Yup, you got this one down pat! At least once a week try to post about your favorite tips tricks or lifehacks. Remember your goal is to be authentic and engaging PLUS provide useful information! I found an article last week that refered to what businesses do on Social as "Edutaining" and thats the best way to describe it.

When you see something you want to reference drop it into a google folder you can access via the Google Drive App on your phone, tablet or home computer or use an app like Evernote! When you get a few down seconds you can upload and schedule posts to HootSuite in advance or send them to your trusty neighborhood social media manager.

These may seem hard but every business no matter what should celebrate the successes. People love to see winners and they appreciate those who do the hard work to be successful. Your clients success reflects on you without you having to talk about yourself. This is a major part of building brand identity and establishing yourself as an expert AKA Winner. You can also work in a creative way to share client reviews if they are positive and they give you permission. Celebrate even the little milestones it adds the heart to the brand! And always feature a photo of the client

Colleague and friend Jessica Leigh Lyons

Always make sure to watermark the photos with you logo and use a unique hashtag along with others

From the first moment I met her, Lea challenged me right back with a few spot on coaching questions about how I was being in the situation I was discussing with her. Her creative mine + commitment to living the life + love YOU desire have allowed me to go deep on more than one occasion. I know she listens deeply to my truth AND challenges me to step into my greatness, as a colleague + friend.

This is the 20% of the 80/20 formula for social media and these are your promotional posts. It is essential to not exceed the 20% mark once you do you have the potential to lose followers and be perceived and not being an educator and expert but instead simply a salesperson! Make sure to feature different promos on the varying social media so each customer base gets a special feel. What are your new or featured products, are you offering new services etc. What events are you going to be at? Don't overdue it selling yourself!

You got this down, keep the general posts similiar in feel and always include your logo

I know it is hard to not focus on this we are after-all on social media to get followers but its not a quick fix it takes hard work, dedication and follow up everyday to build your brand and gain the recognition but the hard way is the best long game. Nothing worthwhile ever comes easy!

Have a theme and solid standards for these posts, stick to your brand but be creative how can you frame pictures so that they are unique and stick out on social media how are you different from competitors and how can you highlight that?

Hood happenings are a great way to mix in the food, flavor and likes from your surroundings as they may interplay with your business. For coaches and mentors we know this type of post can be difficult so we recommend building up a couple collaborators and/or partnerships and creatively highlight the work you may be doing together every week with one of the partners. This is a good way to mix other people(s) images into social media, great things to talk about in your blog etc. and much like whats up next... they help add the heart!

I know these might be hard for you but we can maybe figure out a way to make it work. You, partner organizations etc.

These are probably the hardest to do but they are also what gives any business a heart on Instagram, these are peeks into what the culture of your business is. Remember however to always be on brand! There are a few ways to do these and I recommend using all of the ways to keep content varied.

  • Day in the Life: Highlight things that usually happen in your day, a pre-opening meeting, lunchtime chatter, shared news about employees. Remember Instagram is very visual so make sure you have a good brand appropriate visual. Think of these as a quick filtered peek into the back of the house.
  • Employee Takeovers: These are combined between the Instagram Story and your feed with just a couple refined images in the feed that are on brand and the rest in the story. The story can be less refined it is set up to be snapchatty for a reason! And it does not stay on your feed!
  • Employee Profiles- these are a bit harder but they are great for morale and a great way to feature specific employee on social media. Ask a set of questions to an employee and take some cool fun photos and viola.
Example of an employee takeover at the Bookstore these are the story posts- the idea is the same for the salon.
Samples of out of story posts for the takeover- still the human side of the store but on brand human side.

Follow Link Below to an example of a full employee profile piece:

Created By
Jonathan Howard
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