Petcare 411 A sales thing. February 6, 2017


411 at a Glance

Salesforce Chatter: How to Sign Up

Click the button below for an easy 3 page step-by-step guide. This will ensure that all Salesforce users receive the notifications from the official Chatter news feed. It will also give instructions on how you can gain access to other public and private groups across Salesforce. It's quick. It's actionable. And, it keeps you informed!

UPDATE: One Mars Price List

The One Mars Price list has been updated again. Use the button below to access the latest version.

INFORM - PROJECT ATLAS: EDI Value Added Network Scheduled for Migration, February 15

As part of Project Atlas, Mars Petcare is consolidating business platforms including the implementation of a new SAP system. The EDI Value Added Network (VAN) will migrate to our new EDI provider’s VAN (OpenText GXS) from IBM Sterling VAN. The OpenText GXS VAN migration is a key requirement for the SAP Order Management project that is planned for early 2018.

The migration is scheduled for February 15th from 11:00 a.m. through 12:00 p.m. It is expected to be seamless to our customers since there are no requirements for customers. The change is only with Mars where OpenText GXS will receive the customer data versus IBM Sterling prior to interpretation via the EDI maps.

If any issues arise during migration, the team will revert back to IBM Sterling VAN. The SAP Order Management Team, OpenText GXS and EDI Team will have a nurture phase of two weeks to monitor for errors.

If you have any questions regarding the VAN migration, please contact Stephanie Truette, Kevin Cottrell or Kevin Vunck.

Nielsen Market Changes Coming February 13

Nielsen users, we have a round of Nielsen market changes coming up on Monday, February 13th. Nielsen's Market Event 1 will hit the MARS custom database on Monday, February 13th. You may need to revisit your market selections if you have a report that references these markets.

Major impact:

• Kroger - timing update, given Mars' intent to purchase data from IRI, Kroger markets will remain in Nielsen through 7/31/17. After 7/31/17, Kroger data will remain in the xAOC total line, as well as within the Food channel total but account-specific data will not be available from Nielsen Scan. This Kroger change will not affect Nielsen Homescan (Panel data)

• Family Dollar - the conversion of the 330 Family Dollar stores to Dollar Express banners is complete; no further sales for those stores will appear and the history for those stores will be removed when Family Dollar goes through its official market event, scheduled for E2. Removal of historical data for the 140 stores previously converted to the Dollar Tree banner will also be removed with the E2 market event. We will notify you when the E2 market event timing is confirmed

Minor impact:

• Kmart - new trading areas available, deleting old trading areas

• Meijer - realigning counties/stores

• Supervalu - realigning counties/stores, moving to full Census, deleting SVL incl SAL due to selling off

• Target - releasing new data across the total store

Please reach out to Kim Chalache at if you have any questions.

DOG & CAT Mainmeal

Sheba Cans Displays Discontinued in P06 2017

Due to all remaining SHEBA® can items being discontinued in P8W1 2017, the brand has made the decision to discontinue all merchandising displays containing SHEBA® cans in P6W1 2017. Please focus on selling in merchandising displays with SHEBA® Perfect Portions.

Click the button below for the sales bulletin.

Crave Style Guide is Available

The guide contains everything you need to know about the brand positioning, messaging, and style principles. All brand assets are also included in the guide. Also, you'll find claims that scored the highest on research and comparison charts.

Click the button below to access the full-color guide.


Temptations Supply Update: P1 Week 4

You've seen the previous posts and are aware of the Temptations supply constraints. As predicted, fill rates remain in the red. See below for the most recent update for Period 1 Week 4 of 2017


It can be difficult to keep track of who is doing what around here, so here's a list of all the recent org changes in sales, eComm, etc. This includes both internal moves (marked with an asterisk) and external hires. Be sure to look them up, say congrats and consider yourself informed.

Started January 23

Started February 6

Starting February 20

NEW Mixer at Rock & Roll Hall of Fame

Here are a few pics from the latest NEW Mixer at the Rock & Roll Hall of Fame held January 30, 2017. Tractor Supply Co. and Dollar General were also in attendance.

Elizabeth Rozman (Kimberly Clark), Jessica Scaggs (Dollar General), Unidentified, Tracey Herrman (Dollar General), Ben Evans (Mars Petcare)
Morgan Millard (Mars Petcare) and Jessica Christy (Nestle USA)


Thanks for reading!

That's it. If you have any recognition or updates to share for the next Petcare 411, please email Aaron Shaver, consumer communications specialist.



Created with images by Lepale - "dog friendship nature" • Unsplash - "friends cat and dog cats and dogs" • cocoparisienne - "cat animal cat's eyes"

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