NE FOOTBALL HO16 - NOVEMBER

MONTHLY HIGHLIGHTS

NORWAY

FOOTBALL X EVENT WITH TORSHOV SPORT WHERE THEY HAD A CLINIC ABOUT NFT AND TRIED OUT THE FTB X FLOODLIGHT PACK
AFTERWARDS THEY RECEIVED TICKETS TO WATCH THE NORWEGIAN CUP FINAL BETWEEN ROSENBORG VS KONGSVINGER
TOTAL TRAINED STORE STAFF: 43
ACCOUNTS: TORSHOV & G-SPORT

SWEDEN

TOTAL TRAINED STORE STAFF: 28
ACCOUNT: INTERSPORT

BENELUX

PERRY CLINIC WHERE WE ON-BOARDED THE STAFF OF THE NEW PERRY STORE KALVERSTRAAT.
TOTAL TRAINED STAFF: 43
ACCOUNT: PERRY SPORT
COMPETITOR

ADIDAS

ADIDAS IS GAINING INFLUENCE IN THE MARKET WITH THEIR STRONG "NEVER FOLLOW" AND "FIND FOCUS" CAMPAIGNS.
THEIR HOTTEST SHOE RIGHT NOW IS THE NEW 'ACE 17+ PURECONTROL' WHICH IS ACCORDING TO STORE STAFF THE BIGGEST COMPETITOR COMPARED TO NIKE'S DF (HIGH TOP) BOOTS
TRENDS
UNISPORT
WITH ONLY 1 OUT OF EVERY 11, THERE USUALLY ISN’T A BIG FOCUS ON GOALKEEPERS. UNISPORT SEES THIS AS A GREAT OPPORTUNITY AND THAT’S WHY THEY EXACTLY 1 YEAR AGO STARTED WITH THEIR GOALKEEPER DEPARTMENT. THEIR GOALKEEPER EXPERT, KATRINE ABEL GOALIE FOR BRØNDBY IF (DENMARK’S ELITEDIVISIONEN), NOT ONLY EDUCATED THE REST OF THE CUSTOMER SERVICE ON ALL GOALKEEPER PRODUCTS BUT SHE ALSO KEEPS TRACK OF THEIR SOCIAL MEDIA CHANNEL “UNISPORTGOALKEEPERS” AND MICROSITES.
WITHIN A YEAR THEY GATHER NEARLY 20K FOLLOWERS ON INSTAGRAM, WHICH SHOWS THE BIG INTEREST BY THE FOT IN THE GOALKEEPER LIFE.

EKINS

NORWAY: DAVID RAAD

SWEDEN: LUKAS LINDBLAD & STINE TOMB

DENMARK: JANET YAP

BENELUX: DIETER CHARLIER & JENNIFER FLOETER

Created By
Dieter Charlier
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