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Jenna Cornick Portfolio

Welcome to my portfolio! Please feel free to click on any of the following visuals if you wish to expand to a more comfortable reading view.

United Way of Central Iowa

Cross-Media Campaign

United Way of Central Iowa & Drake Advertising Capstone collaboration

Last spring, I worked with an incredibly creative team of researchers, designers, content creators and copywriters to develop an integrated advertising campaign for The United Way of Central Iowa, an organization advocating for the health, education and financial stability of all central Iowans.

The problem:

While the organization has historically been financially successful, their marketing department recognized that their efforts were largely reaching older audiences and failing to connect with young professionals.

Our solution:

My team dove into research and ultimately designed a campaign to generate trust and awareness of the LINC brand initiative among 18-to-30-year-old young professionals in the region.

While my primary role in this campaign was working as the Account Executive, below I will highlight campaign elements where I contributed copywriting work.

Read my executive summary here:

Click to expand.

Our campaign integrated a variety of strategies and media types to best reach our 18- to 30- year-old demographic.

Our tactics included...

Digital Flyers

Facebook Advertising

Email Campaigns

LinkedIn InMail

Radio Spots

Print Media

You may download and review the entire plans book here:

My favorite element of the campaign was the #DrinkOnLINC program designed to promote engagement among millennials through a fun, social reward system.

A New Kind of Food Pantry

Newsletter

Des Moines Area Religious Council: With important programs to feed, assist and nurture the needs of Greater Des Moines, the Des Moines Area Religious Council (DMARC) works with over 125 member congregations from five different faith traditions.

The Des Moines Area Religious Council saw that the standard food pantry model was inefficient and carried a stigma. They sought to create a model that was more inclusive and not only promoted but incentivized healthy habits among their clients.

I set out to document this initiative.

My work highlights their efforts to reach their diverse clientele by increasing accessibility and overcoming language barriers.

Lyrical Lookbook

Drake Magazine

In 2016, I pitched an idea to Drake Magazine which ultimately became the major fashion feature for the upcoming edition: a fashion feature inspired by the on the songs on your playlist.

Bring your playlist and your style together. From there, we set to work as a team to turn that concept into a reality.
This spread took a lot of work behind-the-scenes, however, I loved every second of it. From researching trends and finding models, to meeting with the designer and photographer to align our visions for the collaboration, to styling the models and executing the shoot, to writing the associate text: this was a thrill to bring together.
Read the issue online here.

Lift your Voice. Lift the Word.

Email Marketing

Network of Biblical Storytellers, International

The Objective:

Create a campaign that builds affinity toward the membership and creates a sense of belonging. Demonstrate the diversity within the network and grow the network through building trust.

Themes consistent throughout the Join the Network campaign: community, a sense of belonging, letting your voice be heard.

Let's Network

Email Marketing

Network of Biblical Storytellers, International

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Social Media Samples

Social Media

Blink Marketing