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United Way of Central Iowa
United Way of Central Iowa & Drake Advertising Capstone collaboration
Last spring, I worked with an incredibly creative team of researchers, designers, content creators and copywriters to develop an integrated advertising campaign for The United Way of Central Iowa, an organization advocating for the health, education and financial stability of all central Iowans.
While the organization has historically been financially successful, their marketing department recognized that their efforts were largely reaching older audiences and failing to connect with young professionals.
My team dove into research and ultimately designed a campaign to generate trust and awareness of the LINC brand initiative among 18-to-30-year-old young professionals in the region.
While my primary role in this campaign was working as the Account Executive, below I will highlight campaign elements where I contributed copywriting work.