Lee Curran Freelance Photographer and Content Creator

Social Media allows me the opportunity to combine my passion for photography with the city I love and tell the story of "My New Orleans." Over the last year I've made connections on Instagram, Twitter, Tumblr and Facebook that otherwise would have been impossible. As a result of these connections, I had four pictures featured in a Washington Post photo collaboration story, assisted National Geographic photographer Tyrone Turner with a photography workshop in the Ninth Ward, covered the David Bowie Second Line for Flood Magazine and filmed "Bouncercise" auditions for a big Freedia dancer.

After the Fest

Instagram

WHEN YOU LOOK THROUGH LEE CURRAN'S INSTAGRAM ACCOUNT, YOU CAN'T HELP BUT CHUCKLE TO YOURSELF AND THINK "WELL, THERE YOU GO. THAT'S NEW ORLEANS." THROUGH @NOTREX, CURRAN HOLDS UP A MIRROR TO NEW ORLEANS AND TELLS HER THE VERY SPECIFIC AND ORIGINAL QUALITIES HE LOVES ABOUT HER TO THE POINT THAT SHE LOOKS AT HER REFLECTION AND RESPONDS, "WHY, I AM LOVELY, AREN'T I?" - KIRI WALTON, NOLA.COM

Photography allows me the creative outlet to show people the world through my eyes. Through @NotRex, I share how I experience New Orleans and introduce my followers to the unique people,places and events that make New Orleans an amazing city. By creating shareable content, I've increased engagement for numerous local businesses and opened door for future collaborations.

Small sampling of recent shared content.

I believe, as our lives become more mobile, visual digital content is an important component of any advertising,marketing or content delivery strategy and a perfect way to connect to current and future customers.

Frequently used hashtags

My New Orleans

Bless Me NOLA

I've always been fascinated by social communication and how social media can be used by businesses to reach potential customers. Bless Me NOLA is an ongoing project that allows me to showcase my photography, interact with local businesses, and promote the beauty of New Orleans. Bless Me NOLA's tone is different from my personal account and helps me experiment with social media tools and web based design programs, and test social media best practices.

What have I learned so far?

I've learned that many local businesses struggle with consistently integrating social media into their marketing strategy. If used properly, social media can create a community that is willing to tell others your story. I believe business owners realize the importance of social media, but are overwhelmed by the all the work that goes into managing their social profile.

I created the Facebook group Social Media and Your New Orleans Business as a place where business owners can share social media best practices and keep up to date on the latest trends. Created networking and collaboration opportunities for artists, photographers, veterinary, and hotel and travel professionals in the New Orleans area.

Central City

Last year I made the difficult decision to switch careers after 10 years as an educator at Louise S. McGehee School. I made this decision because I did not feel that I was following the educational philosophy I strived to instill in my students and realized that they had given me the creative confidence and risk taking mindset needed in order to use my ideas and passions to tell stories that will engage a larger audience. Since leaving McGehee I have worked as a freelance editorial and event photographer and independently taken on various social media projects focusing on the New Orleans and Gulf South region, while actively looking for new job opportunities that will allow me to combine my technology, social media, and critical thinking skills with my passion for all things New Orleans.

Credits:

Lee Curran

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