Marketing portfolio Pascale Marin

International marketing leader with strong strategy & business development skills, specialized in B2B, digital transformation and IT products and services, with a predilection for technical solutions. TOGAF, PRINCE2 and ITIL certified, I deliver projects from start-up to ready, driven by common sense and ROI focused.

GDPR Foundation and Practitioner certified, I can advise, train and help companies on Data Privacy and all the aspects of compliance in regards to the EU regulation that became fully enforceable since May 2018.

Ne01data was my friendly and human-sized agency offering services to companies worldwide. We supported all projects about transformation, digitalization, international development of markets and / or new segments of market. From Digital Transformation to Marketing Innovation and GDPR compliance. Here are a few clients we have worked for:

Avnet (now TechData): Launching FlexPod (NetApp / Cisco converged solution) and multiplying Sales by 10 within a year (from 140K€ to 1.4M€). Successfully completing quarterly objectives and creating bundles with different vendors (Veeam, Datacore, VMware and Cisco). This is what Gartner said about the FlexPod success in its Magic Quadrant 2015 about converged Infrastructures: "FlexPod's appeal is [...] enhanced by collaboration with other vendors, such as VMware, Microsoft, Oracle, SAP, Citrix and Red Hat, and through marketing programs such as FlexPod Express for small enterprises and FlexPod Select for specialized workloads like Hadoop. FlexPod has seen strong market acceptance driven by its use of Cisco and NetApp hardware, co-marketing programs and a VAR network consisting of more than 1,000 partners certified to sell FlexPod, and over 90 FlexPod Premium Partners that drive the vast majority of FlexPod sales".

Diskeeper (now Condusiv Technologies): Channel restructuring, x10 increase in leads generation within a year. Opening continental EU markets for this US company based in the UK

Q'Straint: Obtention of the ISO 9001 certification after a year leading the EU Marketing Department.

I2I Technologies (now i2i Media): Generation of annual revenue between £60K and £80K through online advertisement on customers’ websites. Use of all Digital Communication tools. Impeccable project management of all video and DVD production to key accounts with orders that have doubled over the year. Outsourcing of reliable suppliers, notably on online advertising that ensured solid partnership and sustainable revenue for my clients

Here are a couple videos created for specific campaigns. Today I am more interested in footage in 360° but classic videos still have a privileged place in my campaigns.

This first is a video created in 2014 to promote the FlexPod event at Avnet. A video of a FlexPod training has been added to the promotion film. This was to enable training on demand as the company could not display it otherwise at the time of the release.

This second video is an interview of Avnet and NetApp about the FlexPod during the TechDays 2014 in Paris

This third video is an interview by ITPro about Diskeeper during the Microsoft TechDays 2011 in Paris.