#APlaceToPee Bathroom accessibility for trans & Gender queer students

"80 percent of students feel unsafe at school because of their gender expression" -Trans Student Educational Resources

It's time to cut out the bullshit on poop. The National Association of College and University Residence Halls' mission "empowers, motivates and equips residence hall leaders by providing them with skills and resources in order for them to excel and positively impact their campus communities." Starting on International Transgender Day of Visibility on March 31, 2018, NACURH will launch a social media campaign to encourage higher education residential leaders and students across the country to advocate for all gender restrooms at their institutions. Students should feel safe on campus knowing that they have #APlaceToPee.

Campaign Overview & Objectives

  • Starts on International Transgender Day of Visibility on March 31 and ends May 17 - International Day Against Homophobia, Transphobia and Biphobia.
  • Target audience: college students, their residential leaders and higher education administrators
  • Utilize Instagram and Twitter to get the message out that all gender bathrooms will greatly help transgender and gender queer students feel more comfortable on campus with the hashtags #APlaceToPee and #PeopleWantToPoop.
  • Get celebrities Laverne Cox and Miley Cyrus involved with the photo and caption contests to reach the message to their fan bases.
  • Engage and educate social media followers about the importance of bathroom accessibility and how their colleges/universities can make it happen!
  • Monitor engagement with Twitter Analytics and Iconosquare for Instagram.

Campaign Goals

  • Double Twitter and Instagram followers from 1359 to 2700 and 868 to 1736, respectively
  • Get 3,000 signatures for the Bathroom Accessibility Pledge
  • Have at least 6,000 people use the hashtag #APlaceToPee on Twitter and Instagram combined

Current Approaches & Research

  • University of Hawaii provided all gender bathrooms in 2016.
  • One expert said that universities should create a "gender support plan" and let transgender and gender queer students use the bathroom of their choice.
  • On why ant-transgender bathroom laws are bad: "People are afraid because they're exposed," Kathryn Anthony, author of Designing for Diversity: Gender, Race and Ethnicity in the Architectural Profession, told the Guardian. "There's a vulnerability we feel in public restrooms we don't feel in other places."
  • Bathrooms are a source of trauma for transgender people, WashU expert says.
  • The Humans Rights Campaign has a list of bathroom access options, including single-occupant to multiple-occupant gender-neutral restrooms.
  • "To date in 2016, at least 18 state legislatures considered bills that would have restricted transgender students’ access to bathrooms, locker rooms, and other facilities not in accordance with their gender identity" - Human Rights Watch.
  • In March 2017, Yelp made it easier for people to find gender neutral restrooms.
  • A gender queer person explains why visibility is the greatest tool against hate.
  • A transgender person tells the struggle that using restrooms poses.
  • In February 2017, President Trump withdrew the Obama administration's protections for transgender students.
Sources: https://s-media-cache-ak0.pinimg.com/736x/0e/d7/5f/0ed75f20ec7eca2cc8309b8216cdf4b5.jpg; http://www.genderqueer.org.au/wp-content/uploads/2012/11/info1low.jpg; http://thebuffalobullet.com/wp-content/uploads/2016/08/trans-bathroom-law-south-dakota.jpg; https://s-media-cache-ak0.pinimg.com/736x/64/86/df/6486dfa2d994b99d8f0c61caa20678f0.jpg


  • Caption contest #1: Have the winning photos from the first Instagram photo contest be used for a caption contest! Submissions with the hashtag #APlaceToPee from April 9-15.
  • Caption contest #2: Have the winning photos from the first Instagram photo contest be used for a caption contest! Submissions with the hashtag #PeopleWantToPoop from April 23-29.
  • Host three live Q&A's with experts: David Lassner, president of the University of Hawaii; Camillia Bellis, expert at Arizona State University; and Kathryn Anthony, author of Designing for Diversity: Gender, Race and Ethnicity in the Architectural Profession
  • Tweet at least five times each week
  • Tweet Shoutouts! - quoted retweets of articles that talk about bathroom accessibility
  • Tweet out infographics from Instagram
  • Encourage people to sign the Bathroom Accessibility Pledge


  • Photo contest #1: Post a photo of yourself with a roll of toilet paper with the color yellow in the background. (Cannot take the picture in a bathroom.) Use the hashtag #APlaceToPee - starts April 2 and lasts one week. Winners' photos will get featured on Laverne Cox's Instagram after the first Twitter caption contest
  • Photo contest #2: Post a photo of the poop emoji - it can a pillow, drawing or the emoji itself - against the LGBTQA flag. Use the hashtag #PeopleWantToPoop for the contest from April 16-22. Winners' photos will get featured on Miley Cyrus's Instagram after the first Twitter caption contest
  • Encourage people to post a photo of their signed Bathroom Accessibility Pledge that they can find the link to in our bio.
  • Post infographics
  • Post videos or photos with captions explaining a trans or gender queer person's struggles to use bathrooms at their schools along with success stories of universities that have implemented al gender bathrooms twice a week.

Social Media Calendar

Lifeboat Plan (aka if all else fails)

  • Tweet out quotes from Laverne Cox and Miley Cyrus on transgender and gender queer rights
  • Tweet more frequently at journalists from LGBTQA publications to spark media coverage of the social media campaign
  • Go Buzzfeed-style and post funny photos of people, animals and houses TP'd
  • Scale back campaign goal for the number of followers and instead push for the pledge signing

Campaign Deliverables

  1. Twitter and Instagram followers increased
  2. 3,000 people signed the pledge
  3. Hosted two photo contests and two caption contests with celebrities posting the winning photos and captions
  4. Hosted three live Q&A's on Twitter
  5. Had almost 6,000 people use the hashtags combined on the two platforms
  6. Posted infographics on both Twitter and Instagram to raise awareness


All people deserve the right to bathroom accessibility for their personal hygienic needs. No one should be denied or limited access to restrooms based on their sexual identification, which is why NACURH proudly supports students and residential leaders efforts to get the word to their schools why #PeopleWantToPoop and need #APlaceToPee.

Sources for photos not captioned: http://media.npr.org/assets/img/2016/05/13/ap_1603062304090939_wide-d9d7c5f257ebf20ab79aa6bcd2443a9831c89b08-s900-c85.jpg; http://stmedia.startribune.com/images/ows_146240295654068.jpg; http://www.mydoorsign.com/blog/wp-content/uploads/2013/05/All-Gender-Restroom-Sign.gif


Created with images by LoboStudioHamburg - "twitter facebook together" • LoboStudioHamburg - "twitter facebook together"

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