From Good to Great to Built to Last
- Good to Great happens before Built to Last
- Profit is essential but not the point
What is the point?
1. What a company wants to preserve
- Core Values
- Core Purpose
2. What a company can change
- Cultural and operating practices
- Specific goals and Strategies
- Passion for creative imagination
- Fanatic attention to detail
- Abhorrence of cynicism
- The "Disney Magic"
- Bring Happiness to millions