What is the foundation of Good to Great?
- Development of the research project
- Decision to do something different
From Good to Great to Built to Last
- Good to Great happens before Built to Last
- Profit is essential but not the point
What is the point?
1. What a company wants to preserve
- Core Values
- Core Purpose
2. What a company can change
- Cultural and operating practices
- Specific goals and Strategies
Example: Disney
Preserve:
- Passion for creative imagination
- Fanatic attention to detail
- Abhorrence of cynicism
- The "Disney Magic"
- Bring Happiness to millions
Change
- Cartoons
- Full-Length feature animation
- Television, Mickey Mouse Club
- Theme Parks
- International
- Cruise Line
Credits:
Created with images by StartupStockPhotos - "office startup business" • StartupStockPhotos - "entrepreneur startup start-up" • StartupStockPhotos - "student typing keyboard" • cdu445 - "roundtable light interior design" • markusspiske - "office home office creative"