Take about a week to:
- Articulate the target customer and problem we want to solve
- Gather some facts or evidence that the customer cares if we solve the problem (if we don't already have it)
Take another week to:
- Brainstorm concepts that might solve the problem
- Run those concepts through a set of filters to help find the best one
- Document what we know and the assumptions we are making
Take 3 or 4 weeks to:
- Test our riskiest assumptions with customers
- Experiment using prototypes and mockups
- Refine the business model (if needed)
- Identify the smallest amount of work we can get away with to deliver customer value
If we still think this is something worthy of the investment required to delivery it, we are ready to:
- Determine the priority of this work against everything else we could be doing
- Start iterative delivery to get something to our customers as fast as possible
Some things to remember:
Applying the principles is what's important, not any specific step.
There are lots of tools, techniques and methods you can use along the way.
It's not limited to technology. The principles apply to any problem that needs solved.
The time frames are approximate. Do what's right for what you face at the moment.
You'll need one person to drive. Everyone else gets involved only when needed.
You will learn as you go, so don't worry about having all the answers up-front.
Always ask yourself if something is 'good enough', and don't do more than that.
Don't be afraid to kill ideas when you find evidence indicating they won't work.
It's ok to fail, but do it as fast as you can.
For more information about Digital Agility contact Jade Firth or Scott Williams. Thank you.