This study provides insight into Canadians’ perception of green beauty and their motivations for purchasing such products, so as to highlight the strength and nature of the green beauty trend.
- What factors influence or would influence consumers to buy green beauty products?
- What are the main barriers to purchasing green beauty products?
- Do consumers trust the accuracy of labels that claim products are green?
When conducting preliminary research, I found that little scholarly attention has been paid to the impact of the green movement on the cosmetics market in Canada. This study as described below, can assist businesses and marketers to better understand Canadians’ purchasing behavior and attitude toward green beauty products. The findings will also be relevant to consumers, who may be interested in learning more about this burgeoning industry. The rapid growth of the green beauty industry, coupled with the lack of knowledge and understanding surrounding the subject drove this research project.
Isabeau Verbeke is a fourth-year Professional Communication student at Ryerson University. During her undergraduate years, Isabeau has studied a range of topics, including business management, social media, digital design, visual communication, crisis communication, and sociology. This interdisciplinary approach has given Isabeau a broad perspective on critical approaches to media, communication, technology, and culture. Additionally, it has honed her skills in writing, project management, and public speaking. Isabeau also has four years of experience working in the luxury hospitality industry in Canada and the United Kingdom. Post-graduation, she hopes to work in a dynamic setting in one of her fields of interest.