Reaching for the Stars Change Project for Boeing Co.

SWOT Analysis

  • Strengths - Financially healthy, strong R&D department
  • Weakness - Higher than average R&D spending
  • Opportunities - Increase in space travel market
  • Threats - Material cost increases

Recommended Change

Focusing the strength of Boeing's R&D on space technology

  • Part 1 - The 8 Project Model
  • Part 2 - Half Space

Kotter's Change Model

  • Catching the vision of Boeing in space
  • Keeping your eye on the ball


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