Map of Los Angeles
"Eastside”
- Divided into 4 neighborhoods
- Home to highest Latino populations
- Crime, poverty an issue
El Sereno
- 81.2% Latino
- Median age of 28
- Crime is high
Boyle Heights
- 94% Latino
- Median age is 25
- Crime is average
East Los Angeles
- 96.7% Latino
- Median age is 25
- Crime is average
KEY INSIGHTS:
FOOTBALL UNIFIES THE PEOPLE
USED AS ESCAPE FROM REALITY
LA HAS HUGE SOCCER FANBASE
NIKE CURRENTLY ISN’T A PART OF DAILY LIVES
THEY LIVE FOR GAME OF SOCCER
DRIVE TO BE BEST THEY CAN BE
DESIRE TO HAVE FUN WITH FRIENDS & FAMILY
NEED TO PROVIDE FOR & TAKE CARE OF THEIR FAMILY
PROPERLY MAINTAINED & SAFE PLACE TO PLAY
PROPER EQUIPMENT
POSITIVE ENVIRONMENT FOR YOUTH
COMMUNITY CENTER
- NIKE FINDS AN EMPTY FIELD
- CABANA BUILT OVER FIELD
- LIGHTS SURROUNDING FIELD
- NIKE GOALS AND LICENSED EQUIPMENT
- MAINTAINCE CYCLE 6-8 MONTHS
WORD OF MOUTH
SOCIAL MEDIA
UNIQUE FILTERS/HASHTAGS FOR VARIOUS FIELDS
SNAPCHAT PRIMARY SOCIAL MEDIA
3 MAJOR WAYS TO IMPACT COMMUNITY
- PROVIDE KIDS AN OUTLET
- ENCOURAGE EDUCATION
- GENERATE GOOD WILL TOWARDS NIKE
Credits:
Created with images by ·tlc∙ - "20110923-IMG_0837"