General Motors Company Paul lee, Joseph Ryan, Phillip Martin, Matt Willett, Bryce Proffitt

Strategy Breakdown

  • Strategic buyout of Workhorse Group Inc.
  • What is Workhorse Group Inc.?
  • Why Workhorse?
  • How is this going to benefit General Motors?

Human Resources

  • Culture transition
  • Knowledge Integration Program surveys
  • Smooth transition

Financial Analysis

General Motors Profitability Ratios

Ford Motor Company Profitability Ratios

Workhorse Group Inc. Profitability Ratios

NPV/IRR Analysis

EPS/EBIT Analysis

Critical Success Factors

  • Technological innovation
  • Streamlines value chain through vertical integration
  • Positive image

Competitive Advantage

  • Facilitates technological innovation in growing market segment
  • Proactive approach in response to market as trends lean toward hybrid/electric vehicles
  • Secure position at head of EV light truck in front market of primary competitors

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