Last week, we celebrated love, passion, and partnership – in a way that only runners can! Their sport, their brand, their city, and most importantly – their community. The NRC community supports them for better or for worse, and it’s their fellow Chilangos that inspire and motivate them every day to run a little bit further or faster.
We created two very special NRC sessions bursting with creativity and affection, with the goal of building the NRC community at the center.
THE RALLY
Runners met 6.34am at Nike Reforma 222.
Their first challenge was to find a partner – someone that they didn’t know.
Together, they ran an 8.5KM route - were four different points where the runners arrived and the Pacers told them the challenge for complete.
1. LOVE YOUR CITY: Create a heart with your body.
2. LOVE YOUR BODY: Do ten squats, holding your partner’s arms
3. INSPIRE WITH LOVE: Motivate your partner…using the words LOVE and RUN
4. CONGRATUATE WITH LOVE: Hug your partner
At each of the four stations, Pacers gave the runners a part of a heart. At the end, runners put the pieces together for a complete heart.
NRC RALLY STATS
ATTENDANCE: 72 ATHLETES
FEMALE: 68%
UNDER 30 Y0: 32%
NEW NIKE MEMBERS: 3
NO SHOW RATE: 26%
NTC SPEED DATING
On 2.15 we had a special Valentine’s Day Speed Dating NTC session at 7.04am in Auditorio Blackberry
With the help of NTC Master Trainer Ari Gomez, we created an unforgettably personal and fun work-out.
THE WORKOUT
Our regular NTC session became an experience for the athletes to connect in a personal way, by making them change partners for every new exercise and say their name too
NEW PARTNERS, NEW CHALLENGES
At the end of the session, our athletes had been challenged by different training partners and new workout friendships were made.
And of course, because of the heart-shaped cookie they received as refreshment!
PREPS
TO CREATE MORE AWARENESS OF OUR SPECIAL VALENTINE’S NTC SESSION WE CREATED A SPECIAL POST SO PACERS & COACHES COULD MAKE AN INVITATION THROUGH SOCIAL MEDIA FOR ATHLETES TO JOIN THE CELEBRATION.
NTC SPEED DATING STATS
ATTENDANCE: 81 ATHLETES
FEMALE ATTENDANCE: 74%
% UNDER 30 Y0: 40%
NO SHOW RATE: 19%
We aimed higher: Higher attendance and more females!