Washing your face washes away impurities that settle on your skin throughout the day or night, such as bacteria, dirt, oil, and dead skin cells. These impurities prevent moisturizers and other skincare products from penetrating the skin properly, leaving you with enlarged pores and skin that looks and feels aged and dull.
BALANCES PH LEVELS
Cleansing your face allows your skin to balance its PH levels, which enables water and product retention.
PREVENTS ACNE AND BLEMISHES
A protective oil, called sebum, prevents bacteria and other environmental aggressors from penetrating the skin. When the skin is left unwashed, the oil and harmful contaminants left on the skin clog the hair follicles and cause acne.
KEEPS SKIN CALM AND FREE FROM IRRITATION
An unwashed face results in dry, itchy skin. Scratching from the skin irritation can result in a possible skin infection.