Routes Europe 2017 Highlights from a record-breaking event in Belfast, Northern Ireland

Routes Europe 2017 was hosted by Team Northern Ireland at the Belfast Waterfront.

5,000 meetings

It was a record-breaking event with 5,000 meetings taking place over three days.

111 Airlines

300 Airports

Almost 1,200 route development professionals from 111 airlines and 300 airports and destinations attended the event.

Undiscovered Ireland

At the Routes Europe 2017 press conference Belfast’s senior aviation and tourism leaders agreed that increased air connections are vital to the future of the “undiscovered part of Ireland”.

A Warm Welcome!

The Welcome Reception was held in Belfast’s historic City Hall. Delegates were treated to entertainment from local musicians and a fire eater!

“The Future Amazon of Air Travel”

A highlight of the Live Content Programme was an interview with Ryanair’s Chief Marketing Officer, Kenny Jacobs, about the airline’s strategic priorities.

“We're not hung up worrying about any market. We want to be the biggest and the best everywhere.”

A Titanic Evening!

The Networking Evening and Routes Europe 2017 Marketing Awards took place in Titanic Belfast - the ‘World’s Leading Tourist Attraction’ (World Travel Awards 2016).

Everyone's a Winner!

Munich Airport were declared the overall winners of the Routes Europe 2017 Marketing Awards.

“The award belongs to the entire aviation market as well as the airport because our success is due to close cooperation with the airlines.”

Oliver Dersch, VP Traffic Development, Munich Airport

Next Stop Bilbao

On the final day Routes Europe was officially handed over to the Basque City of Bilbao, the host destination for 2018. Next year’s event will be hosted by the Basque Government and Basquetour at Bilbao Exhibition Centre.

We hope to see you next year in Bilbao!

Routes Europe 2018 • Bilbao, Basque Country • 22–24 April 2018

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