Shopping gets more social- Excerpt from Forbes Magazine
Imagine browsing your social media feed and buying any product that catches your eye with the swipe of your thumb. In 2017 this will become a widespread reality. Social media platforms like Pinterest, Houzz, Twitter and Instagram are already breaking the browse/buy barrier with options for in-app impulse buying. Now add to that streamlined pay systems like Apple Pay, which is poised to go from a niche payment option to a mainstream expectation, and ordering that eye candy will become almost dangerously easy.
Meanwhile, online sellers are also teaming up with services like UberRUSH and Postmates to solve the delayed gratification problem posed by buying online. (Check out this video for a glimpse of how this works in New York City.) Teaming up with innovative services gets products into the hands of customers on the day they buy and contributes to a shopping experience that’s faster and more convenient. With the retail world in the midst of a reinvention powered by technology, one thing’s for sure: the only limitation today’s merchants face is their own creativity. The bar for retail was raised in 2016 and it’s set to go higher in the year ahead. The good news for consumers: there’s never been a better time to be a shopper.
As a business are you ready to compete? Are you active on social media and making sure that you are engaging followers?