One App to Run them All: IFTT

IFTTT home screen.

Time is a luxury many people can't afford in today's mobile society. Facebook, Twitter, Instagram and Pinterest are just a few of the many applications people use on a daily basis, but, if you are a public relations professional, that list drastically grows. This can seem overwhelming due to the fast paced world, but IFTTT offers a solution to streamlining your mobile and home needs.


IFTTT, standing for "if this then that," is an app for mobile devices that allows you to create conditional statements between your applications and your needs.

Actions based on conditions you set.

Perhaps you want the temperature in you house to adjust to 75 degrees when you go to work but lower to 72 degrees when you leave work. IFTTT can make that happen using your GPS positioning if you have a compatible thermostat and location services enabled.

Maybe you want to automatically add Twitter users to custom lists based on hashtags they use in their posts. IFTTT can do this for you.

Perhaps you want to create a spreadsheet to track Twitter mentions of your business to your Dropbox. You can do that without complex coding through IFTTT.

Installation and Ease of Use

Installing IFTTT is easy. Both Android and iOS app stores have downloads available. The setup is as simple as signing in with Facebook or Twitter. You then create applets (formerly recipes) based on your desired uses.

The first time you create an applet for an app, IFTTT will require you to login to the app and authorize IFTTT to use the app. You don't have to reauthorize the app again.

IFTTT even provides recommended applets and includes a search feature so you can install applets without creating them yourself unless you want to create one.

IFTTT also integrates with Buffer, allowing users to schedule posts from Instagram to Twitter, Facebook, and others. Unfortunately, IFTTT does not currently support Hootsuite.

Pricing and Plans

IFTTT is currently free, and there are no paid options. You have full functionality from your first installation.


  • IFTTT is limited by its participating applications.
  • Not every app is supported. Sadly, as previously mentioned, Hootsuite is one of those apps.
  • Each applet can only include two apps, but you can create unlimited applets.
  • Editing applets you previously created can be challenging. It's often easier to create a new applet, taking less than a minute.

Conclusion and Recommendations

IFTTT provides a relatively smooth inter-app integration, streamlining your workflow for free. This app is a must have for communications professionals, and most users will enjoy the functionality of IFTTT. There are too many possibilities available to describe.

IFTTT can help you automatically do almost anything you would normally do using a mobile device based on conditions you set. Download IFTTT. Try it, and share your favorite applets in the comments section below.

Created By
Ruben Rosario

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