For the budgeting part of creating my app, I would need to consider whether I would make the product into just an app or if I would take it one step further by turning it into a website additionally. By making it into a website, the costs would skyrocket as I would have to hire a website developer. I would have to consider whether it would be worthwhile by looking at factors like the target audience and accessibility. The purpose of the app is to make budgeting easier and more accessible from mobile devices, so an app would be more appropriate for the target audience to make it fit their needs. If the product became a success, I would consider making an accessible website out of it, but my main focus right now is to make an app.
When determining the appropriate mobile app development budget, there are some factors that I need to take into consideration.
It is important that I should be honest with myself and your priorities. A golden rule of software development lies in the diagram below. I simply cannot have all three attributes at the same time, that is how it works. Finding a development firm to make a great quality app very quickly and with an inexpensive budget is a red flag. I understand that I get what I pay for.
2. Finding a reliable developer
I will be hiring a developer because they know how to execute and execute well. The only way they will build a core competency in programming software is if they have resources in-house.
I would ask the specific team members would be on the project, and ask to see what past apps they have worked on, and request a portfolio of their work. I will also ask to talk to the resources and evaluate their communication skills. Although offshore development is significantly cheaper, I think that hiring in-house engineers will make a big difference during my design phase because it will save me time and money down the road by bringing technical knowledge into the product planning.
After doing research, I found out that paying a software company to create my app would be the most expensive way, but also the surest option.
The reason I say it’s the surest way to make my app is because these software companies have teams of developers, designers and project managers who are all experts at their own skill set and they’ll work with you to flesh out my app idea from concept to live app.
I've had quotes off companies to build my app and they would charge anywhere from £100-150/hour. It’s safe to say that for an individual like myself with an app idea, this option is difficult to pursue unless I fork out some money.
Creating a Kickstarter for extra funding
Kickstarter is a website for artists, musicians, filmmakers, designers, and other creators find the resources and support they need to make their ideas a reality. To date, tens of thousands of creative projects — big and small — have come to life with the support of the Kickstarter community. I plan to pitch my app idea to the Kickstarter website and hopefully get people to back my idea if they like the look of it.
If I want someone to invest in my app, I must have a fully designed prototype. The app market is still relatively new—only 8 years old, in fact. And for many investors it might be difficult to fully comprehend how the app will function if they can’t see it.
Having a prototype shows that I'm serious. I would be willing to put time and perhaps some money into creating a designed prototype, so that the investor would be willing to put up their money.
I have worked out and broken down a rough estimate of how much it would cost me to make the app on a multi-platform basis:
Email Login Page: £1,605.20
Rating System: £2,247.12
User Profiles: £3,209.62
Custom User Interface: £5,135.39
Calendar Integration: £2,567.69
User Privacy Settings: £2,247.12
Push Notifications: £2,889.04
These costs are based from the Otreva Website
How would i get my app out there?
In our generation, there are endless ways of getting a message across to a wide audience of people. A few ways are:
- Social media posts/pages
- Online Ads
- Promotional video on Youtube
- Print advertising, i.e. newspapers/magazines
- TV adverts
One main marketing technique that I think would be most effective, would be making a promotional video. I'd want the audience to see the concept become a real product in working order, and I could do that in Adobe After Effects by making the product come to life.
I first started off by making a bunch of logos in Adobe Illustrator:
When I first started designing my logo and after the first few designs, I thought it was a bit too much. I wanted my app to stick to an elegant theme where everything is simplistic and easy to access. I narrowed it down and felt like the second to last design was more appropriate towards my app. I decided to go for the colour green, to represent money in a positive way, whereas if I had it red, it wouldn't have the same effect as it would give off a sense of actual debt and negativity.
How did I make this?
I made this logo within Adobe Illustrator. I headed over to google to find a copyright free image of a piggy bank, an stumbled upon the one I chose in a .svg format. I played around with the colour scheme and decided to keep my theme at simple, but basic colours. The HEX colour codes I used for this logo were:
I got the idea of the word Quota, from the word budget. I felt that the word 'budget' would be a boring name for the app, so I looked for synonyms for budget. The word Quota really caught my eye as it fit in with my elegant theme.
I felt the texts used followed the elegant theme. The font that I used was Copperplate Gothic Bold and the size is 72px
Final App Interfaces