Why employee engagement?
Having engaged employees is important. It has been proven time and time again that engaged employees leads to happy customers and higher revenue. Engaged employees are more likely to be evangelists for your products and services.
Don’t believe us? Check out eight of our favorite articles (conveniently listed in the appendix) that can help you see the value of engaged employees. Here are some other quick facts about how engaged employees impact business success:
Want to see these studies? Click to gain access to the HBR and Aon research.
We know that engaged employees have a big impact on business success; but, now the hard questions: What makes an engaged employee? What are the drivers and influencers of engaged and disengaged employees?
What factors drive engagement anyways?
In order to measure engagement, we first need to understand the factors that DRIVE or INFLUENCE employee engagement. There are a plethora of questions, models (i.e. Gallup’s Q12), and approaches to determine this, but we prefer to lean on studies from credible sources that identify the key drivers of engagement. We’ve collected a few of these studies, and outlined the factors they found below:
2014 Global Workforce Study and Talent Management and Rewards Study
2016 Trends in Global
Harvard Business Review
The Impact of Employee Engagement on Performance, 2014
Becoming irresistible: A new model for employee engagement, 2016
Most of these studies found that autonomy or empowerment, career growth, recognition or rewards, strong leadership, and work life balance were top factors, along with several other elements. However, from these examples, we can see that two things stand out:
1. The engagement drivers are relatively consistent in terms of WHAT they are, but,
2. The ranking or importance of each factor is dramatically different.
This sums up why it’s important to understand the unique engagement drivers at your organization. Third-party data helps us figure out where to start, but every company is different; every company handles some of these employee engagement factors well, and others, unfortunately, not so well. It’s important to have insight into what drives engagement with your unique workforce. When you start getting the right insights, this can help to inspire the right action.
This sums up why it’s important to understand the unique engagement drivers at your organization.
But getting the right insight isn’t as straightforward as it may seem – you need to start by getting the right data. So, let’s shift gears towards how to measure engagement in your workforce.