Having an end goal (Long Term Goal), e.g. finish line, will keep you driven through the tough times and focused on the key decisions to be made. Importantly, a goal which the whole team agrees on (Collaboration).
Alongside the Long Term Goal, will of course be the process goals, short and medium term to enable progression enroute to achieving the end goal.
Using programmes such as GoalScape is a perfect way to visualise your goals, track performance, manage responsibility and keep everyone focused on the priorities. Used by Olympic medalists such as Team GB Sailing, Hockey, Triathlon and businesses such as Microsoft, Volkswagen, Eon and Airbus.