With that in mind, let’s think about an example; one of our clients, who continuously seeks to improve their customer experience, had a challenge. They were receiving an influx of information request calls from their customers seeking assistance with their products, i.e. how they are assembled or used to their full potential. This meant hiring employees to keep the phones manned full time. Recognising that it could potentially be done more simply and efficiently. Seamless Creative Content were engaged to look at creative solutions. Working with the client we learned that most of their customers were spending their time working away from the office. We sat down and considered creative options. Understanding that customers of the company turned to their phones as the quickest and easiest way to get help; we decided to produce a line of short tutorial videos helpfully entitled, ‘How It Works’. The videos were short, appealing and professionally produced, designed to engage and clearly communicate with customers through smart phones, tablets and computers. Our client is still there for their customers, any place any time, but instead of always being at the end of a phone, now they’re in your pocket, saving money and customers time. Fast, easy and cheaper. Simple, right? The short answer is yes. The real question is what can creative content do for you?
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