After graduation, Asiya spent the early part of her career in PR and marketing before going on to join the transport arm of the NHS, the ambulance service in 2005. Driven by a desire to join a high growth business, Asiya joined Arriva Transport Solutions – a new business set up to undertake non emergency ambulance contracts on behalf of the NHS leading major workstreams to mobilise new ambulance contracts, moving across to become Director of Product & Business Development within the Arriva UK Bus division in 2016. Here, she led the creation and development of an innovative and digitally based product in the on demand transport sector steering delivery of the product roadmap. Described as a ‘game changer’ for the bus industry and winner of three industry awards in 2017 and 2018, the app based product was ideated by bringing together a multi-disciplinary product team, driving forward to creation. Experienced in go to market strategy and successful delivery of complex programme mobilisations. She was responsible for product development, sales and growth, change management and the transformation stakeholder management required to embed new products within a business at every level
Robert has worked in the transport industry for 19 years gaining experience across operations, control centres and the technology that powers them. Predominantly in the Healthcare and On Demand elements of passenger transport. Originally supplying developments to improve software, Robert went on to test software implementations and gain in depth and specialist knowledge on how the systems work – for both the customer and the operator. His focus has always been on development and after a successful implementation of automating patient transport Robert moved onto passenger On Demand Transport within one of the largest transport giants in Europe. A fairly young market, Robert has already helped shaped digital offerings to better meet customer requirements and has extensive knowledge and experience of business intelligence, use of personal data and all GDPR requirements, previously acting as Caldecott Guardian in the NHS and GDPR Lead in the private sector.
Multiple successful launches and three industry awards later, Robert believes passionately in helping clients to design, procure and launch their own successful services.