KEYPER the ultimate hands-free accessory to help women #keypittogether

KEYPER started as a simple solution to the juggle struggle of every woman: too much stuff and too few hands. With your keys on your wrist or attached to your bag handle, they are always nearby. Add the accompanying IT BAG and you'll never juggle again.
Our fans continue to come up with new and inventive ways to use the KEYPER and accompanying IT BAG.


  • MADE IN AMERICA: KEYPER started in Sally Robinson's basement in Somerset, Kentucky. It has since re-branded but remains a home-grown operation now based in Louisville, Kentucky.
  • WOMEN NEED A HAND: Sally and Dana invented the KEYPER as a way to help women who carry a lot, like themselves. It is made for women, by women.
  • FASHION: Designed in a variety of textures, colors and patterns, the KEYPER offers women a fashionable alternative when it comes to toting their essentials. The IT BAGS are offered in faux leather, real leather, canvas and stadium-approved clear. The accompanying KEYPER can match or coordinate for multiple looks.
  • FUNCTION: The magic of KEYPER is its versatility. It isn't a key-ring; it isn't a wristlet. Its patented design can hold at least 20 pounds making its uses endless.
  • SECURITY: In addition to its convenience, KEYPER adds a sense of security. When you can clip your purse to a chair, railing or shopping cart handle, you don't have to worry about your purse being stolen.


Dana and Sally Robinson carry a lot, both figuratively and literally. They wanted a solution to their 'big bag' life that would make carrying it all a little bit easier. Sally sewed up her first 'PurseKeyper' as a solution to keeping her large purse from taking room in her shopping cart but off of her shoulder. Ten years later, the brand has come a long way from Sally's basement sewing machine. Now KEYPER has evolved into a fashionable wristlet in multiple colors and fabrics all while keeping its original promise to give women an extra hand.


  • Mother-daughter inventor team
  • The learning curve of entrepreneurship
  • Choice to remain "Made in the USA"
  • Re-branding 'PurseKeyper' to 'KEYPER'


  • Both women have experienced the challenge of raising children as a single mother and want to ultimately help women keep it together in these unexpected situations.
  • The #KeypItTogether Foundation launched in 2019, pledging 5% of KEYPER profits to go towards helping women in unexpected crisis situations.


what people are saying ...

"Great Product. Great company." - Tory Johnson, GMA Deals & Steals
"I love them. I put them on my luggage too!" - Gretta Monahan, GrettaStyle
"Must-have accessory for every woman on the go." - Danielle Rudy Davis @louwhatwear
"It's awesome. It keeps your purse off the floor! - Angie Fenton, Host of Louisville's "Great Day Live!"
This little wristlet combo makes traveling and sight-seeing so “easy-peasy!” Literally I throw in my necessities... and then I’m good to go! - Candace Hall @theBigBlueDebutante

attributed quotes

“We had an idea about how to make life easier for women who carry a lot, both figuratively and literally,” says CEO Dana Robinson, who invented the product more than a decade ago with her mother, Sally. “So instead of just talking about it, my mom and I invented it.”
“It’s the perfect gift for any woman who never has enough hands for all of her multi-tasking,” says Sally Robinson, inventor of the original PurseKeyper and current CFO of KEYPER. “Women carry a lot and KEYPER gives them a practical, convenient, secure way to ‘keyp it together’ … and to look great while doing it!”
Downloadable images for print or web


PRESS CONTACT: Kelsey Starks 502.594.0456 kelseykstarks@gmail.com