Dana and Sally Robinson carry a lot, both figuratively and literally. They wanted a solution to their 'big bag' life that would make carrying it all a little bit easier. Sally sewed up her first 'PurseKeyper' as a solution to keeping her large purse from taking room in her shopping cart but off of her shoulder. Ten years later, the brand has come a long way from Sally's basement sewing machine. Now KEYPER has evolved into a fashionable wristlet in multiple colors and fabrics all while keeping its original promise to give women an extra hand.
- Mother-daughter inventor team
- The learning curve of entrepreneurship
- Choice to remain "Made in the USA"
- Re-branding 'PurseKeyper' to 'KEYPER'
- Both women have experienced the challenge of raising children as a single mother and want to ultimately help women keep it together in these unexpected situations.
- The #KeypItTogether Foundation launched in 2019, pledging 5% of KEYPER profits to go towards helping women in unexpected crisis situations.
what people are saying ...
"Great Product. Great company." - Tory Johnson, GMA Deals & Steals
"I love them. I put them on my luggage too!" - Gretta Monahan, GrettaStyle
"Must-have accessory for every woman on the go." - Danielle Rudy Davis @louwhatwear
"It's awesome. It keeps your purse off the floor! - Angie Fenton, Host of Louisville's "Great Day Live!"
This little wristlet combo makes traveling and sight-seeing so “easy-peasy!” Literally I throw in my necessities... and then I’m good to go! - Candace Hall @theBigBlueDebutante
“We had an idea about how to make life easier for women who carry a lot, both figuratively and literally,” says CEO Dana Robinson, who invented the product more than a decade ago with her mother, Sally. “So instead of just talking about it, my mom and I invented it.”
“It’s the perfect gift for any woman who never has enough hands for all of her multi-tasking,” says Sally Robinson, inventor of the original PurseKeyper and current CFO of KEYPER. “Women carry a lot and KEYPER gives them a practical, convenient, secure way to ‘keyp it together’ … and to look great while doing it!”