Meet Herim, Sitewide Designer for We were able to sit down with her for a Q&A about her career, passions, and process as a creative at Macy’s.

What type of work do you do?

“I started off in Fashion team of and mostly worked on site assets that support sales & events. From fundamental design assets that helped her to learn the brand, I eventually stepped up to work on more complex projects like the fashion sitelet, static pages and DM comps. A lot of the comps include reinventing branding systems of Macy’s and creating innovative concepts/design layouts. As part of the Sitewide team and have been working on creating templates, enhancing’s home page/mobile page and concepting special projects for the events and stories of Macy’s.”

What motivates, influences and inspires how you work?

“Macy’s is unique from other retail companies, as there are stories, events and engagement with the customers on a personal level. There is so much potential for the stories to be told and be engaged with by the customers… that is where design really matters. My inspiration for design comes from the experience I get from the web, mobile and stores when shopping as a customer. In this way I can understand the perspective of a customer and think of how the user experience can be improved and innovated. I’m also motivated to enhance the aesthetics of current design–key aspects are cleaning up content, refining typography and paying attention to details.”

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