How did you get started, aka the journey?
The idea for candles just popped into my head one night as I was drifting off to sleep! It was October 24, 2020. I thought to myself, “Candles are always pleasant.” So I grabbed my computer and started to Google—how to make candles, how to start a candle business, candle suppliers near me; things like that.
Being pragmatic, I went to Michaels the next day to buy a few basic candle making supplies to see if I even enjoyed the process before jumping straight into a business. I made a cute little mason jar candle by melting wax on the stove in my kitchen and I enjoyed it! For me, candle making is the perfect blend between creativity and process. It’s creative to select the vessel, fragrance, and design; but it’s also crucial to make sure you make the candles exactly right (how hot the wax gets, how much fragrance oil to use, how long it needs to cool before lighting it . . .).
I had the brand image in mind for quite some time before I knew what business the brand was going to be attached to. I knew I wanted a classic, luxurious, beautiful brand with black and white colors at the center. I have been inspired by St. John Knits and Tiffany & Co. as strong luxury American heritage brands. The craftsmanship and design that goes into St. John jackets and Tiffany jewelry is unparalled. So, I integrated my inspiration from both brands with my own name and thus St. Brown & Co. was born!
I worked quickly in the Fall to set up my online store, social media, and make inventory for a December 31, 2020 launch date. I wanted to launch fast so I wouldn’t have time to overthink and talk myself out of my idea. I also wanted to be poetic and launch on the last day of 2020 so I could end such a tormeltuous year on a wonderful note. And I did it! St. Brown & Co. was live on New Year’s Eve, 2020.
St. Brown & Co.
1322 East Borchard Avenue
Santa Ana, California 92705
United States of America