UW-Stout’s Graphic Communications program is the premier graphics program in the Midwest, preparing you for an exciting career in graphics, printing, marketing, imaging or an associated industry. As a Graphic Communications major, you’ll learn to be a leader, motivator and communicator who can deal with marketing campaigns, the design process, graphics workflows, business issues and production efficiency.
The fast-growing graphic communications field uses multiple media channels for marketing and promotion. Cross-media campaigns typically include printed direct mail, e-mail blasts, web micro-sites, or social media integration and may utilize mobile technology to access related online content. Graphic Communications is often data-driven to produce personalized content for each recipient, making it more relevant and effective. It encompasses all phases of the graphics process—from design, through production and delivery of products and services. Students make great use of technology—equipment, computers, software and systems—to create a wide variety of projects. The blend of software, graphics technology, business and project management produces graduates that are in high demand. The great variety of opportunities in Graphic Communications is attractive to many different students. Those interested in art and design, graphics software, business, marketing, technology, graphic arts and communication are all encouraged to explore this program.
TRENDS IN THE INDUSTRY
With new innovation and technology every year, the digital age has gained the interest in print media. However, the print industry is not dead; it is growing. The fact that everyone has moved to media online, consumers still value interactions, meaning printed products as active conversation. For an example, during meetings, it is more active to have printed products to interact with than something shown online or in a Microsoft PowerPoint. Also with the packaging industry growing, packaging has become more inherent in the market. Meaning the print industry will continue to thrive. The print industry has had a stigma of being wasteful and polluting the world. In fact, paper products are actually recycled more than other materials such as plastic, which as had a major effect in the ocean and land. While publishing online and cloud services in mega data centers are consuming massive energy.