The idea incubator is a collaborative learning space for Design Thinking. It is offered to anyone on campus.

Design thinking is a way to collectively collaborate and innovate with a diverse group of people to provide solutions to complex problems. You can have the opportunity to learn more about this process in Consumer Science 555 Strategy and Evaluation taught by Professor Dee Warmath at the School of Human Ecology. Why not start now and use the idea room!?


Located Room 2194N on the 2nd Floor at the back of the Robins Nest. You will find a glass door. Come on in and let your imagination begin!


Adobe Creative Cloud

Learn cool and innovative ways to stand out to employers.

Adobe Illustrator

Allows you to create beautiful vector art.

The industry-standard vector graphics app lets you create logos, icons, sketches, typography, and complex illustrations for print, web, interactive, video, and mobile.


Resume's that look, feel and tell your professional story

Adobe Photoshop

Create anything you can imagine. Anywhere you are.

The world’s best imaging and design app is at the core of almost every creative project. Work across desktop and mobile devices to create and enhance your photographs, web and mobile app designs, 3D artwork, videos, and more.

Adobe Spark

Show what makes you tick.

Develop your own digital portfolio that tells your story in a new way. Show your involvement, inspiration, professional development, projects.

In the new age of BIG data, we are surrounded by millions of conversations going on around us every day. Being able to effectively analyze these conversations and draw useful insights from them is a struggle that many companies across different disciplines face. Atlas is a research software tool created by Infegy to help clients gather insights from online conversations. Through query writing, Atlas presents user friendly reports on conversation topics of your choice. The report breaks down its findings into easy-to-follow tabs like Trends, Demographics, Emotions, Influencers, and more. If you are a college student trying to find out who the next Super Bowl champion is projected to be, or your are a fortune 500 company trying to gain consumer insights on a new product-Atlas is the tool for you! Even better, UW-Madison is the only college that Infegy has partnered with and is certifying students and faculty on their Atlas software for FREE. Come and visit the IDEA incubator for your training.

Complete the Apple Watch Case Study to receive a Basic Level Infegy Certificate, that is certified by Infegy!

There's more!

  • Come in to work on class projects
  • Want to be creative with Case Competitions?
  • Need a collaborative learning space?
  • Virtual Reality
  • Design, innovate and create

Idea Incubator is the Place!

Want more information?

Created By
Emily Schlangen


Created with images by midiman - "Adobe Logo" • youngdesign - "Illustrator Icon" • youngdesign - "InDesign Icon" • youngdesign - "Photoshop Icon"

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.