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#WHWWeek 2019 Social Media Guide

From April 1 - 7, let’s tell the world why #HealthWorkersCount for #HealthForAll! Join the Frontline Health Workers Coalition, our more than 40 members, and our partners around the world to celebrate World Health Worker Week (WHWW) on social media. This is a dedicated week every year to recognize the amazing work of frontline health workers, highlight the challenges they face every day, and mobilize communities, partners, and policymakers to support health workers around the globe.

Below are key hashtags, key accounts to follow, our WHWW themes, and suggested tweets during WHWW. For more information, see our Key WHWW Messages.

#WHWWEEK Graphic

Hashtags

Primary: #WHWWeek

Secondary: #HealthWorkersCount; #InvestinHealthWorkers; #HealthForAll

Accounts to follow

Theme: Health Workers Are the Heart of Health for All

Subthemes

1. We need greater and more strategic investment in frontline health workforce teams in low- and middle-income countries with the least access to health services around the world.

  • Investment in frontline health workers promotes women’s economic empowerment, as women make up more than 70% of the global health workforce.
  • Female health workers are key for increasing access to health services and reaching Health for All.

2. We must build and support frontline health workforce teams to ensure access to the full package of essential health services, including primary health services such as disease detection, prevention and treatment, maternal and child care, and family planning.

3. Health workers are key to achieving Health for All, universal access to primary health care, and resilient health systems.

4. We should recognize and acknowledge the roles and contributions of the different types of frontline health workers toward ensuring Health for All—from community health workers to doctors—and amplify their voices and encourage their input in policy-making. We can do this during WHWW in a number of ways!

Key social media and online activities

  • Participate in our "Thank You, Health Hero" campaign on Instagram and Twitter. Choose one of our thank you note templates, dedicate it to a special health worker in your life, then post it on Twitter or Instagram. Make sure to tag @FHWCoalition on both Instagram and Twitter and add #WHWWeek and #HealthWorkersCount. The Coalition will share further, including in Instagram Stories, and read the best thank you notes at our Congressional reception on April 4 5-7 pm ET.
  • Submit a short video testimonial to tell health policymakers why health workers are the heart of health for all. Check out our guidance and instructions and our current testimonials. Help share your own or your favorite ones using #WHWWeek and #HealthWorkersCount. We’ll show the most popular videos at our Hill reception on April 4.
  • Follow our #WHWWeek blog series, with daily posts starting on Friday, March 29. We’ll kick off the series with a piece by our new Coalition Chair @kategreene1116 of @abtassociates focused on frontline health worker teams. Other posts from our members @AIHAGlobal, @careintuk, @Jhpiego, @IntraHealth, @LivingGoods will hone in on nurses, midwives, and community health workers. Please cross-post the blog posts and help share on social media!.

Twitter Chat: Who’s On Your Health Worker Dream Team?

Join the #WHWWeek conversation by answering the questions below during a Twitter chat on April 2 at 10am ET hosted by @FHWCoalition and members @IntraHealth, @Jhpiego, @JNJGlobalHealth & @Living_Goods.

  1. Health workers are on the front lines of the world’s most resilient health systems. Who are the health heroes on your dream team? Tag them and tell us why! #WHWWeek
  2. Health workers are at the heart of #HealthForAll. How is your health worker dream team driving #UHC? Share their #WHWWeek success story with us below ⬇️
  3. What does your health worker dream team need to deliver high-quality essential services to their communities?
  4. Female health workers are the heartbeat powering the health of our world. What happens when they are shut out of opportunities in the global health arena? #WHWWeek
  5. Although women make up 70% of the global health workforce, they represent only 25% of leadership positions. What can we do to change this and ensure our female health heroes rise to their fullest potential? #WHWWeek

Help us promote the Twitter chat by using these graphics and the sharing the tweets below!

  • We’re joining @JNJGlobalHealth @Living_Goods @Intrahealth @FHWCoalition & @Jhpiego for a special Twitter Chat on April 2 at 10:00 AM EST! Use #WHWWeek to join the conversation & share who would be on your health worker Dream Team! More here: https://spark.adobe.com/page/eU3ZyoMlmXdAb/
  • Who is on your health worker dream team? Nurses, doctors, midwives, community health workers, anyone else? You’ll have the opportunity to discuss during a special #WHWWeek Twitter Chat on April 2 at 10:00 AM EST! https://spark.adobe.com/page/eU3ZyoMlmXdAb/
  • Happy #WHWWeek! Join @JNJGlobalHealth @Living_Goods @Intrahealth @FHWCoalition & @Jhpiego for a Twitter Chat focusing on health heroes and your health worker dream team! Learn more & join the conversation! https://spark.adobe.com/page/eU3ZyoMlmXdAb/
  • Join @JNJGlobalHealth @Living_Goods @Intrahealth @FHWCoalition & @Jhpiego TOMORROW at 10:00 AM EST to discuss your ultimate #HealthWorker dream team, including opportunities, barriers, and #HealthForAll. https://spark.adobe.com/page/eU3ZyoMlmXdAb/
  • We are just an hour from the start of our #WHWWeek Twitter Chat! Use #WHWWeek. Gear up for the conversation by thinking about who’s on your health worker dream team! https://spark.adobe.com/page/eU3ZyoMlmXdAb/

Key in-person events to promote on social media

  • If you're in Washington, DC, come to our Congressional reception on April 4 from 5 - 7 pm. The Frontline Health Workers Coalition and members @EGPAF, @IntraHealth, and @JSIhealth will host a reception on Capitol Hill honoring the contributions of frontline health workers and the essential nature of their work to achieve progress on US #GlobalHealth priorities, ensure #GHSecurity, and build resilient health systems. Find out more and RSVP!
  • Also come to a #WHWWeek side event our member @Chemonics is hosting, through the @USAIDGH @HRH2030Program, in DC on April 3 from 9 - 11:30 am: The Health Sector: A Key Contributor to Women’s Economic and Social Empowerment and Prospering Families and Communities. Find out more and RSVP!

Suggested Tweets

  1. Preview Tweets
  2. Need for more strategic US investment in frontline health workers
  3. Women’s economic empowerment
  4. Health teams
  5. Health for All
  6. Resilience and primary health care
  7. Attacks on health workers
  8. WHWW Hill reception: Before & on April 4
  9. Delivered by Women, Led by Men: A Gender and Equity Analysis of the Global Health and Social Workforce.

Preview tweets

  • Health workers are the heart of #HealthForAll, providing health services directly to people in their communities. Join us in celebrating community health workers, nurses, midwives, doctors, pharmacists, surgeons, and more April 1 -7 for #WHWWeek!
  • #WHWWeek is fast approaching! Follow @FHWCoalition for stories and videos honoring #HealthWorkers for saving lives, enhancing global security, and producing tremendous economic returns domestically and globally. #HealthWorkersCount #HealthForAll
  • #DYK: Improving access to health workers with the right skills, in the right numbers, and in the right places is crucial for #HealthForAll? #WHWWeek starts April 1, share your stories of why #HealthWorkersCount. #InvestInHealthWorkers
  • Ever wonder how frontline health worker teams function? Not sure how #Nurses & CHWs work together? Don’t miss our #WHWWeek blog series starting Apr 1. We’ll showcase stories from #Nurses, #Midwives, #CHWs & #fhwteams, because #HealthWorkersCount! https://www.frontlinehealthworkers.org/blog
  • Every day this #WHWWeek we are sharing blogs that focus on a different cadre of health worker from members @Jhpiego, @IntraHealth, @abtassociates, @Living_Goods and @careintuk. Each blog highlights why #HealthWorkersCount for reaching #UHC! https://www.frontlinehealthworkers.org/blog
  • You can tell health decision-makers why #HealthWorkers are the <3 of #HealthForAll! Make & upload a video testimonial. We’ll share with policymakers! https://www.frontlinehealthworkers.org/whww-video-testimonials #WHWWeek #InvestInHealthWorkers
  • In DC? Join us at a #WHWWeek Hill reception on April 4! Let's highlight the need for ⬆ US investment in the #GlobalHealth workforce & how this investment will bolster women’s economic empowerment around the world. https://docs.google.com/forms/d/e/1FAIpQLScIrIm7WG9M4sHTPkTMD5-yVipXpPACU53gM0o63uvz5DZalg/viewform #InvestInHealthWorkers
  • Don’t miss this #WHWWeek side event in #DC on 4/3 hosted by the @HRH2030Program! “The Health Sector: A Key Contributor to Women’s Economic & Social Empowerment & Prospering Families & Communities” #HealthWorkersCount @USAIDGH @Chemonics @WHO @WomeninGH http://ow.ly/3SQg30o5Hxa

Need for more strategic US investment in frontline health workers

  • The USG’s #GlobalHealth goals won’t be achieved without a robust & engaged health workforce. The time is now to boldly invest & make sure #HealthWorkersCount! #WHWWeek
  • We’re facing a global shortage of 18 MILLION #HealthWorkers by 2030. What will that mean for the well-being and productivity of systems, people, & economies? #WHWWeek
  • #DYK Half the world’s population doesn’t have access to essential health services, including maternal care, #HIV care, & #FamilyPlanning? The right #HealthWorker can be this gateway to much needed primary health care! #WHWWeek
  • We need increased US investment in frontline #HealthWorkers—especially in low- and middle-income countries with the least access—to save more lives & ensure #GHSecurity. It’s the right and smart thing to do.#WHWWeek
  • Investments in frontline #HealthWorkers save millions of #MomAndBaby lives, enhance global health security, and result in tremendous economic & social returns! #WHWWeek
  • Already, more than 8 million people die every year in low- and middle-income countries because of “inadequate access to quality care.” #HealthWorkersCount 4 #HealthForAll @TheLancet
  • By and large, communities with the highest maternal and child death rates, and greatest burden of disease, also have the least access to high-quality health workers. #WHWWeek #InvestInHealthWorkers

Women's economic empowerment

  • Globally, women’s workforce participation rates are unequal to men’s--especially in health, where women make up 70% of the workforce but are not equitably represented in leadership positions. This #WHWWeek, let’s think about #GenderEquality!
  • Women make up more than 70% of the global health workforce. An investment in health workforces is an investment in women’s empowerment. #WHWWeek
  • Investments in health -- and in women -- pay dividends. What happens when we invest in women #healthworkers? You do the math. #WHWWeek
  • #DYK if we invest in the health workforce to meet shortages, we would directly employ millions of women in health? #WHWWeek #HealthWorkersCount
  • Tackling discrimination in the health workplace--from the top down-- is critical to ensuring a robust pool of #healthworkers. Let’s not forget that women make up the majority of the health workforce worldwide: https://bit.ly/2CJXaf5 #HealthWorkersCount

Health teams

  • #Nurses and #Midwives are crucial members of any health workforce. Let’s elevate their role to ensure all #HealthWorkersCount for #HealthForAll! #WHWWeek
  • We need teams of frontline #HealthWorkers in every community with the skill mix needed to provide access to the full package of essential health services. #HealthWorkersCount for #HealthForAll! #WHWWeek
  • The @WHO recognizes that #UHC won’t be achieved without harnessing the power of community #healthworkers! What’s stopping us? >> https://bit.ly/2tx453P #CHWs #HealthWorkersCount #WHWWeek
  • Community #HealthWorkers #CHWs are the crucial link between #HealthSystems and communities. Let’s galvanize their efforts as we churn toward #UHC! #WHWWeek >> https://bit.ly/2tx453P @WHO
  • Just look at all the ways in which community #HealthWorkersCount for #PHC! >> https://bit.ly/2tx453P @WHO #WHWWeek
  • #CHWs are essential in rapidly responding to health crises, delivering routine care, and providing linkages to the health system—yielding life-saving results and #HealthForAll. #WHWWeek
  • Strong community health systems offer a cost-effective solution to achieve #UHC that extends care access to vulnerable populations first. #WHWWeek
  • Evidence shows #CommunityHealthWorkers can effectively deliver #PrimaryHealthCare services. Read the @WHO #CHWguideline: https://bit.ly/2z7TAX1 #WHWWeek
  • #Nurses and #Midwives constitute more than 50% of the #HealthWorkforce in many countries. In 2020, 2 flagship reports on #Nursing and #Midwifery will be launched. Learn more and get engaged: https://bit.ly/2RScJ7g #WHWWeek

Health for All

  • What do we need to achieve #HealthForAll? A strong health workforce with community health workers, nurses, midwives, doctors, pharmacists, surgeons, and more working together to deliver care. #WHWWeek #HealthWorkersCount
  • Well-trained, well-paid health workers are the backbone of strong #PrimaryHealthCare & #UHC. As sources of trusted care for millions of people, their voices & perspectives must be prioritized in the #HealthForAll movement. #WHWWeek
  • To reach #HealthForAll, we need strong #PrimaryHealthCare and frontline #HealthWorkers that are trusted + affordable + close to home for everyone. #HealthWorkersCount! #WHWWeek
  • Investments in #PrimaryHealthCare are proving to be the best way to help countries make quality health care more affordable, sustainable, & accessible to all. #WHWWeek
  • Driving health service access equity is a key contributor to #UHC. #CHWs deliver health care in the community, ensuring equitable access to health to those that are out-of-reach of traditional health facilities. #WHWWeek
  • What are the #HealthWorkforce implications of & requirements for the implementation of the #PHC agenda in the 21st century? https://bit.ly/2Jg6FSN #InvestinHealthWorkers #WHWWeek

Resilience and primary health care

  • A strong and supported health workforce, countries can build resilient health systems to respond to all population health needs. #WHWWeek #HealthForAll
  • Frontline health workers help prevent, detect, and respond to emerging global health threats like Ebola. #HealthWorkersCount in building resilient communities and countries. #WHWWeek
  • Frontline #HealthWorkers are the first point of contact for their communities. They play a key role in prevention and can promote #handwashing, healthy eating habits, provide advice and referrals, and gain patient trust. #HealthWorkersCount for #PHC #UHC #WHWWeek
  • As countries endeavor to manage their own development, #healthworkerscount when it comes to fostering a healthy, active, and productive workforce--which drives economic growth!
  • #DYK: Health workers are key to achieving #UHC, universal access to primary health care, and resilient health systems. This #WHWWeek, join us in celebrating #healthworkers in our communities and around the world.
  • Investments in frontline #HealthWorkers save millions of #MomAndBaby lives, enhance #GHSecurity, & result in tremendous economic & social returns, both globally & domestically.
  • The @WHO says weak primary health care is one of the top 10 threats to global health. The key to strong primary health care for all is increased investment in a trained and empowered frontline health workforce!
  • #PrimaryHealthCare lays the foundation for #HealthForAll. #WHWWeek
  • To reach #HealthForAll, we need strong primary health care and frontline #healthworkers that are trusted + affordable + close to home for everyone. #WHWWeek
  • Investments in #PHC are proving to be the best way to help countries make quality health care more affordable, sustainable, & accessible to all. #HealthWorkersCount in making #HealthForAll a reality! #WHWWeek

Attacks on health workers

  • We need global action to protect health workers in conflict settings. #HealthWorkersCount -- and they’re #NotaTarget! @SafeguardingHC #WHWWeek
  • The @SafeguardingHC identified at least 900 attacks on health facilities, #healthworkers, or health transport in 23 countries in conflict in 2018. Violence and disruption are a huge hindrance to reaching #HealthforAll. #WHWWeek #NotATarget
  • The @WHO estimates there are now > 900 cases of #Ebola & related deaths in the #DRC's most recent outbreak. Local #HealthWorkers are risking their lives to fight the virus--72 have now become infected & 24 health workers have died. #WHWWeek #NotATarget
  • In #DRC, attacks on health workers and facilities are hindering the ability of these brave health workers to fight the epidemic and reach the ill or follow up with contacts.

WHWW Hill reception: Before & on April 4

Delivered by Women, Led by Men: A Gender and Equity Analysis of the Global Health and Social Workforce

  • The #GenderEquityHub, co-chaired by @GHWNetwork, @WomeninGH and @WHO has released its first-ever report on gender and equity in the global health workforce. Read the insightful findings on how global health is delivered by women, but led by men. #womeninGH #CSW63
  • Let’s flip the script on #gender in #globalhealth. The first-ever #GenderEquityHub report reveals insights on how global health is “Delivered by Women, Led by Men”. #OccupationalSegregation, #GenderPayGap #GenderTransformativeLeadership #DecentWork

After WHWW

Follow these accounts during #WHWWeek and all year long via #HealthWorkersCount to keep up to date on the health workforce!

Follow these accounts leading US global health efforts:

Special thanks to our members @IntraHealth and @Living_Goods for developing this social media guide, and for all our members’ contributions to #WHWWeek.

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