We began with some Heavenly thinking.
We believe in the power of the Pennydrop Moment - the simple idea that gains traction in an impatient world. So we asked ourselves...
If Welsh Water is not for profit, then what is it for?
It's for living. For clean water delivered to our homes, and for waste water seamlessly taken away. It's for Megan’s bath time.
It's for work. Welsh water is the life force behind some of Wales’s very best products and produce. For Pembrokeshire potatoes and for Brains beer.
It's for play. Welsh Water is the custodian of some of Wales’ most beautiful landscapes. For cycling at Llyn Brenig and for sailing at Llandegfedd.
If not for profit, then for the future.
If not for profit then for all of us.
If not for profit, then for Wales.
For Wales. Not for Profit.
We launched our campaign with receptions at the Senedd - home of the Welsh Assembly - and at Westminster. We gave a personalised Welsh Water bottle to every Welsh MP and AM.
We made a TV ad
Directed by Ben Liam Jones and produced by Orchard Media, our Welsh Wales ad starred Welsh Water employees and their families.
Not wielding wrenches and pulling pipes, but living everyday life. Like the rest of us.
We made English and Welsh-language versions of the TV ad, along with complementary radio spots.