Spring sports are underway for NYIT Athletics and a new member of the Athletic Administration was also recently added. Emily Dorko, who spent the past year and a half as the Assistant Athletic Director for Strategic Communications returned to her alma mater Adelphi University. During her time at NYIT, she expanded the social media accounts for the Bears and helped with the revamping of the department’s website among many other tasks over that span.
Emily Dorko, nyitbears.com
With Dorko’s departure, the vacant was available but not for long. After seven years with ESPN, Adam Rubin, who was the Mets beat reporter, decided to make a career change and he announced on Twitter that he was departing from ESPN. Soon enough, it would be known where he would end up, NYIT Athletics.
Adam Rubin speaking at a Journalism Conference
“We are extremely fortunate to have someone of Adam Rubin's caliber onboard with us,” said Duane Bailey, NYIT’s Director of Athletics and Recreation. “His experience as an accomplished journalist will be an asset to us as we continue to extend the reach of the NYIT brand and as we explore new ways of telling our story.” Rubin will take over as the new Assistant Athletic Director for Strategic Communications. He released the following statement in regards to joining NYIT:
Rubin at New York Mets Spring Training
“When the Mets reached the World Series in 2015, I was chronicling someone else's moment. Now, I get to share in the success. If an NYIT team wins a conference championship, I played some small part in that success, which is appealing,” said Rubin. “It also will be rewarding to promote student-athletes who have academics in the proper context. When I pitch a story to Newsday or News 12 or The New York Times or a community newspaper, I'll know I'm advocating for quality people.” He also praised the work by his predecessor Emily Dorko and how he has faith in the director of Duane Bailey’s leadership as Athletic Director.
Rubin has already hit the ground running in the new job with a move that left some in awe. On the NYIT Bears YouTube page, NYIT alum Brian Kenny (’85) of MLB Network previewed the baseball team’s 2017 season from the network’s Studio in Secaucus, NJ. This is only a sign of things to come for the future of NYIT Athletics. “Because I'm coming from the reporting field, my skill set is centered on content creation--well-crafted articles, video and photography,” said Rubin. “You will see in the near future an emphasis on video content that includes sophisticated graphics you normally would associate with TV production as the YouTube channel was recently added.”
He continues: “I also want to vastly increase the amount of content on our website. While many schools simply have articles focusing recapping games and identifying which student-athletes win weekly conference honors, I want to also execute more kinds of features on the team like what was posted regarding baseball on my first week.”
Rubin comes to NYIT with a great reputation in the field of sports reporting. He was a Mets beat reporter for the past 15 years and spent the previous seven years with ESPN. He was a part of a caliber of national baseball reporters that include Buster Olney, Jayson Stark, Tim Kurkjian, Jerry Crasnick and Pedro Gomez along with a group covering the Mets such as Anthony DiComo of MLB.com and Mark Carig of Newsday.
“Certainly it's a dream opportunity for many people in the sports-media field to work there,” he said. “Not only did I contribute to the website, but I also made occasional appearances on "Sports Center" and other ESPN shows. Last season, ESPN 98.7 FM in New York created a Sunday morning baseball show that I co-hosted with Wally Matthews (ESPN New York columnist).”
With Rubin joining NYIT, it leaves a hole on the reporting team covering the Mets. He was highly respected for the job he did with ESPN. After he announced his departure on Twitter, he received constant congratulation tweets from names including former SNY Mets reporter and current Fox Broadcaster Kevin Burkhardt and MetsBlog writer Matthew Cerrone.
Former Mets Pitcher Johan Santana taking a photo of Rubin
“With Rubin no longer on the job, it’s going to be a lot less noisy – and a lot less newsy – at Citi Field,” said Cerrone on MetsBlog which is associated with SNY. “Trust me, speaking as someone who has been writing daily about the Mets for 14 years, no one hustled harder and went further to get next-level information about the Mets than Rubin. His need to be first and do it with depth and context is an art and science that future reporters should look to when studying the craft.”
Throughout his fifteen years reporting, journalism has advanced drastically too digitally. With the continuous of technology advancement, we will see a different style of journalism as Rubin has noticed throughout his years on the road.
“Fifteen years ago, when I worked at the Daily News, either you had the story in the newspaper or you did not, and the web site was an afterthought,” said Rubin. “Flash forward to 2015. I remember when Chase Utley slid into Ruben Tejada at Dodger Stadium during the National League Division Series. David Wright sounded off after the game, and the technology allowed me to record his first two answers and instantly upload it to ESPN's site. Basically, while David was still speaking in the visitors' clubhouse in Los Angeles, the video of his first couple of answers already was live on the ESPN site.”
With the spring season underway, the Bears have competitive teams including the inaugural season of Women’s Lacrosse. In order to spread the word about the Bears teams, Rubin has a message for the NYIT Community:
“Follow @nyitbears on Instagram, Twitter, Snapchat, YouTube and Facebook ... and then share and comment on the content. We want to significantly grow our social-media footprint. And you're a big key in that being accomplished. Facebook's algorithm for which articles are displayed more frequently specifically hinges upon the amount of comments the post is generating. We're also looking for volunteers adept at Adobe software -- particularly InDesign and Premiere Pro. Please reach out if you have those skills and want to be in an athletic setting.”