ProjecT - letters hierarchy
ONE OF THE MOST FAMOUS AND PIONEERING TYPOGRAPHERS
Paul Friedrich August Renner (August 9, 1878 – April 25, 1956) was a typeface designer. In 1927, he designed the Futura typeface, which became one of the most successful and most-used types of the 20th century. He was born in Wernigerode, Germany and died in Hödingen.
He disliked abstract art and many forms of modern culture, such as jazz, cinema, and dancing. But equally, he admired the functionalist strain in modernism. Thus, Renner can be seen as a bridge between the traditional (19th century) and the modern (20th century). He attempted to fuse the Gothic and the roman typefaces.
- There's a common mathematical ratio found in nature that can be used to create pleasing, natural looking compositions in your design work.
- We call it the Golden Ratio, although it's also known as the Golden Mean, The Golden Section, or the Greek letter Phi. Whether you're an illustrator, art director or graphic designer, it's well worth considering the Golden Ratio on any project.
- The Golden Ratio describes the perfectly symmetrical relationship between two proportions.
Project - shape and letter
David Carson (born September 8, 1955) is an American graphic designer, art director and surfer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun, in which he employed much of the typographic and layout style for which he is known. In particular, his widely imitated aesthetic defined the so-called "grunge typography" era.
Project - A5 booklet