56% of social media talk is generated by people between the ages of 25 and 44.
Uniqlo began opening stores in the United States in 2005, starting with the East Coast. By 2020, they plan to have a total of 200 stores throughout the US. Overall, almost 50% of social media talk is generated in the West and 27% in the Northeast
Of the 1 million social media mentions, 79% are positive and 16% are negative.
35% of social media mentions are regarding expectation, 24% acquisition, 18% cost, and 18% attraction.
The average household income of the consumers involved in social media mentions is $58,633, and the average disposable income is $23,895.
Of the 55,000 mentions about Uniqlo menswear, 83% are positive.
28% of social media mentions about Uniqlo menswear are about expectation, 17% about acquisition, 14% about cost, and 14% about attraction.
The majority of consumers talking about the Uniqlo menswear are between the age of 25 and 34.
The average household income of the consumers discussing Uniqlo menswear on social media is $51,400 and the average disposable income is $25,531.
Of the 46,000 mentions about Uniqlo Lifewear, 93% are positive.
Almost 1 in 4 mentions regarding Uniqlo Lifewear are about expectation, and 15% are regarding creativity