Ever since the creation and exposure of social media to the world, it has been a essential that businesses and organizations have a solid online awareness. Redbull has a lot of news feeds loaded with many stories from a wide range of companies. They make people want to click on their content by showing them what they want to see. One of the ways redbull sticks out is by tagging properly. It is essential for redbull to create content to attract a larger audience. They are a clear example of an organization that creates a lot of content for a specific kind of audience.
Companies use these kind of tags to spread awareness in the market to expose their company to a wider audience. Tagging would allow Redbull to become more popular since people are more connected to media nowadays than anything else. Red bull was originally seen as a beverage used for parties and drinking but later on got popularized with all their tags on extreme sport videos using athletes showing a new brand image and the potential that RedBull had. Most of the recognized extreme sport athletes now consume RedBull, either because they are sponsored by them or for their own personal enjoyment, making the marketing even easier for them. All ReedBull has to do is just put #RedBull under any video or post that applies to their brand image. By doing this RedBull has can create a much wider and well known identity than before.