Springfest - USC's Spring Concert Series
The Merciv Playground was held at USC's Spring Concert Series - Springfest. Students could take a break from the mainstage and explore the playground which featured media walls, projection mapping, body tracking visuals, and an augmented reality video game.
The theme for this year's Springfest was "retro video games" and instead of going in the artistic direction of "8-bit" like the main concert series, the playground favored more of a neon 80s style with a heavy emphasis on colored lighting.
One of the first tasks of the experience team was to decide on a sculptural piece that would sit in the center of the park. We ideated with inspiration such as Tron and early IBM ads and eventually decided the sculpture would be polygonal in nature. It was originally going to be two wireframe hands touching evoking a "creation of Adam" vibe, but it evolved into the geometric head seen in the final photos. We decided that the head would be easy to projection map onto and we could create an exciting media experience by experimenting with new technologies. The construction of the head was carried out by Casey Reich and Nina Cragg.
We started with moodboards and concept drawings. Inspiration was drawn from KITH and the way they combined plants and concrete in their aesthetic.
Art Direction: Eddie Mandell
Drawing: Emily Lu
Drawings turned into renderings to better illustrate our concept. I like the look of the reflective material in this rendering which reflects the car in 3 different instances. The house of mirrors effect gives the car a significant presence. In the end we decided to make all the walls green and drape them in foliage with neon lights.
CAD Design and Visuals: Andrew Hulin
The car was moved into place and we created an experience mixing light, and foliage emphasizing the adventurous nature of the car and the sleek, luxurious feeling of how light bends around it.
Visual content: Michel Faliski
Projection: Ethan Bresnick
Why even have a car if you don't have a car photoshoot with your influencer friends?
Model: Vanessa Qin @vqeu