RED BULL´S SOCIAL MEDIA STRATEGY TECH TRENDS
HOW DO COMPANIES IMPLEMENT SOCIAL MEDIA STRATEGIES?
Nowadays, companies have to be on social media if they want to reach a wider trend of people. The appearance of a company on social media and a good strategy can make them increase their customer trends or ameliorate their image to the public. There are several companies that have also created portals and forums that have made them increase their revenues and achieve their marketing objectives. As more companies want to increase their sales as fast as possible, with a social media approach or a good online strategy, this would be not only easier than using previous means but also way cheaper. According to the 2010 Social Media Marketing Report “67% of marketers plan to increase their use of social media channels including blogs, Twitter and Facebook.” The best way to develop a social media strategy is by start thinking what image a company wants to give to the public. A strategy that has increased a lot lately is creating fundraising portals with a moving story in order to obtain money for their purpose. The key aspect of social media is that everyone is using it nowadays; therefore it’s a huge path of advantage for those companies that want to take it to the next level.
For companies, its very important to realize in order to implement a good social marketing strategy the first thing they need to do is to develop several experimentations and tests that provide them with key information in order to reach more accurately the desired customers when implementing their new marketing strategy.
According to “Social Media Examiner”, there are seven steps that companies must follow in order to create and implement a successful social media strategy. The first step would be to determine what are the company goals and objectives that want to be achieved through social media and match them with the company’s general goals. The second step would be to engage the company into a broad research in order to be capable to reach the initial expectations. One of the key aspects of this step is trying to think which social media strategy would engage more the public the company desires. The third step would be to make a list of influencers that could provide things that are relevant to your company. Once the company has done these three initial steps, the next step would be to start encouraging a close relationship with the public or the future enterprises that the company would like to have as partners. The fifth step would be to strengthen the relationship with all these new customers/allies. Personal relationship and interaction is nowadays key to maintain the customers active and happy, therefore a company that wants to set a successful social media strategy must take this into account. The sixth step is related with the measurement of results and the critical approach for future implementations or changes. If the results made the company achieve their goals and objectives or even get better results then the social media strategy implemented was successful. On the other hand, if the results are worst than what was expected and the company didn’t reach the goals set at the beginning then they must develop several changes in their social media strategy to prevent this from happening again. The last step would be to analyze, adapt and improve your social media strategy for the future goals that the company would be keen to achieve.