Driverless Cars The Future of Transportation

May 2014

"google's first car: revolutionary technology" (wired.com)
"It was inspiring to start with a blank sheet of paper and ask, 'What should be different about this kind of vehicle? We started with the most important thing: safety.'" (Telematics news)
*Data collected from 12/2013-12/2016

Geert hofstede cultural dimensions

Uncertainty Avoidance: degree to which the members of a society feel uncomfortable with uncertainty and ambiguity

how will the driverless car succeed globally?

  1. Differentiate from "auto-pilot" mode
  2. Emphasize safety as a priority
  3. Account for unpredictable humans

Apple Testing Autonomous Cars Soon...

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Created with images by gabitobalderas - "Old red car"

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