Lets create a brand-guideline for Papertrail (#FollowthePapertrail).
Research (information pack), for the campaign.
Develop paper rocket ideas. And get stakeholders on board.
Create social media packs, 'landing page', buzz. Documented sessions, get togethers, talks on paper and digitization (get community level engagement).
Create system for submitting ebooks, novels, magazine content for Papertrail.
Kids and paper ( origami classes ), art, digital and traditional.
Generate updates, reports on progress ( timeline ).
Visualize paper, puzzles, poetry, games, through processing.
The big finish, results. Sustainability and integration.