Advocacy = Attention be heard

Message amplification is the goal of 21st century digital marketing. Consumers are exposed to thousands of interruptive ads each day. Successful brand awareness campaigns take advantage of the power of Social Proof.

Advertising's traditional "power of placement" model is no longer effective because traditional media has been "blown up" by digital media.

Commercial breaks now are used to browse Facebook, or other Social Media. Apps like Spotify, Pandora and iHeartRadio challenge terrestrial AM/FM with custom playlists on-demand song selection and more.

Created By
Colin Mattis


Created with images by WDnetStudio - "social media facebook twitter"

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