Case study: Hire-a-CMO Client:ringr

Quiq Infotech created a proprietary data compression algorithm with immense scope of applications. They created a VoIP based calling mobile application to first apply this tech & wanted a gotomarket strategy & product roadmap

Scope of work

  1. Consultant CMO to take up the product & brand portfolio
  2. Brand & UI direction with UI/UX experts
  3. Launch & post launch strategy
  4. Product feature roadmap

Resources

  1. Andy as consultant CMO
  2. UX expert to execute the brand direction
  3. Copy & creative resource for marcom material
  4. PR consultant for press/media releases

Milestones / ROI & its status

Screenshot of the 6 month proposal milestones set for the activity initially
The numbers after 3 months of activity

Brand & UX

First part was to create a strong brand positioning & rich user experience

Since Ringr was a call only app,we wanted the brand logo to reflect it upfront
Material design was the base on which we built the interface
Grid view was the easiest thing to do for a call only application
We ensured that the profile page has a lot of relevance since one of the main features of the app was based on user profile & call patterns
Product Features

Product feature add on

A rewards engine was created wherein users can redeem their minutes earned ( minutes accumulated by calling ) to real life rewards
An additional engagement feature to ensure healthy user engagment other than calls

Brand tie-ups

Pre launch Plan

We created a pre launch site to garner first level prospect database
Social media also went live along with this

Launch Plan

App Store optimisation to ensure we were listed on top compared to another app with same name
A simple website which had basic details of the app

Beta Launch : 10k Downloads in 7 days

In under a week we got 10k downloads without money spent on media/ads. Thanks to our release strategy which focussed on PR & Referrals.

Launch :50 k downloads

Post the beta launch,the media campaign garnered 50 k downloads with 25% referral downloads .

Press Release : Media coverage

International release

National / Local release

Creatives

App download stats

SO Whats the scope of hireacmo ?

#hireacmo model highlights

  • Hands on work with the team
  • From product features to UX , the scope of work is exhaustive
  • Time sheeting of man hours spent with task details
  • Complete accountability to CMO on duties taken up
  • Clear ROI on every rupee spent is charted
  • Once budget & plan is charted, all marcom functions to be taken care with nearly zero management interference

For whom is this model suitable for ?

  • If you are a mid sized company that requires a part time CMO to scale to next level
  • For startups who are developing their products and looking for a go2market startegy
  • For startups who have developed the product & looking marcom assistance
  • For idea stage startups who are looking for co-founder or someone to lead the marketing side
Andrine mendez profile

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